The Uptime report

Uptime Report Research · Mobile Platforms

iPhone Market Share by Country: Denmark Leads at 67.0%, the US Reads 52.0%, India Sits at 5.1%

iPhone market share by country runs from 67.0% in Denmark to 4.7% in Kenya among the 100 largest StatCounter samples, as of October 2026. Worldwide, iOS held 27.58% of mobile page views. In the US it was 52.00%, down 8.7 points in two months, a fall that US federal website traffic does not show.

iPhone market share by country: the full table

Share of mobile page views from iPhones, excluding tablets, sorted by the October 2026 figure. Use the 12-month average when you need a planning number: single months move a lot, and September and October 2026 carry a break we explain below. The Samsung and next-brand columns come from StatCounter’s vendor series.

# Country iPhone, Oct 2026 iPhone, 12-mo. avg. iPhone, Oct 2025 Android, Oct 2026 Samsung Next brand
1 Denmark 66.99% 62.9% 63.9% 33.0% 20.5% OnePlus 3.6%
2 Canada 64.74% 63.8% 58.4% 35.2% 23.7% Google 5.4%
3 Australia 62.06% 61.6% 57.5% 37.9% 25.8% Google 3.5%
4 Macao 59.24% 61.2% 61.5% 40.8% 11.0% Xiaomi 9.7%
5 Switzerland 56.29% 56.2% 53.2% 43.7% 27.5% Xiaomi 5.1%
6 Sweden 55.56% 55.2% 56.3% 44.4% 29.9% Xiaomi 4.1%
7 Japan 53.87% 60.9% 59.5% 46.1% 10.8% Xiaomi 8.0%
8 United States 52.00% 59.2% 58.0% 48.0% 28.9% Xiaomi 6.6%
9 Norway 51.84% 55.1% 57.7% 48.1% 24.6% Xiaomi 8.7%
10 Taiwan 51.63% 56.0% 57.6% 48.4% 18.4% Oppo 6.6%
11 United Kingdom 50.10% 50.5% 49.4% 49.9% 33.8% Google 4.1%
12 New Zealand 49.28% 51.2% 46.8% 50.7% 36.7% Oppo 5.5%
13 Albania 48.56% 56.4% 56.0% 51.4% 37.1% Xiaomi 7.9%
14 Ireland 48.03% 49.1% 46.5% 52.0% 39.0% Xiaomi 3.5%
15 Austria 47.35% 48.2% 46.5% 52.6% 33.8% Xiaomi 6.7%
16 Hong Kong 46.34% 47.9% 45.6% 53.6% 17.7% Xiaomi 13.2%
17 Belgium 45.43% 46.9% 44.2% 54.6% 37.6% Xiaomi 4.9%
18 Puerto Rico 43.87% 52.6% 48.7% 56.1% 41.3% Motorola 6.5%
19 Singapore 42.43% 42.4% 31.5% 57.5% 23.8% Xiaomi 8.5%
20 Saudi Arabia 42.01% 33.1% 25.6% 58.0% 16.9% Honor 6.9%
21 Dominican Republic 41.58% 46.1% 44.7% 58.4% 23.6% Xiaomi 9.1%
22 Lithuania 39.89% 34.1% 34.3% 60.1% 27.7% Xiaomi 23.5%
23 Ukraine 39.31% 36.3% 33.9% 60.7% 20.1% Xiaomi 23.2%
24 South Korea 39.27% 32.0% 22.5% 60.7% 57.5% Xiaomi 0.6%
25 Poland 38.87% 32.7% 32.5% 61.1% 27.2% Xiaomi 13.6%
26 Kuwait 38.50% 38.8% 32.8% 61.5% 22.7% Xiaomi 8.1%
27 Estonia 38.36% 41.7% 39.4% 61.6% 33.4% Xiaomi 14.1%
28 Vietnam 38.35% 40.9% 40.2% 61.6% 21.6% Oppo 15.7%
29 Italy 37.93% 34.8% 33.6% 62.1% 27.5% Xiaomi 11.6%
30 Malaysia 36.78% 40.6% 39.4% 63.2% 11.7% Oppo 10.0%
31 Cambodia 36.46% 47.2% 45.2% 63.5% 10.9% Oppo 20.3%
32 Cyprus 36.17% 34.8% 28.1% 63.8% 37.9% Xiaomi 13.6%
33 France 35.84% 34.4% 30.4% 64.1% 34.4% Xiaomi 14.7%
34 Slovenia 35.64% 33.3% 31.4% 64.4% 38.7% Xiaomi 12.7%
35 Czech Republic 33.05% 29.8% 26.9% 66.8% 28.1% Xiaomi 21.9%
36 Kazakhstan 32.50% 42.9% 42.7% 67.5% 24.9% Xiaomi 19.4%
37 Uruguay 32.15% 32.6% 31.2% 67.8% 30.6% Xiaomi 18.9%
38 Georgia 32.14% 32.5% 28.5% 67.9% 36.9% Xiaomi 15.7%
39 Finland 31.96% 35.7% 32.2% 68.0% 33.0% Xiaomi 14.4%
40 Netherlands 31.49% 35.9% 39.3% 68.5% 40.2% Xiaomi 17.7%
41 Panama 31.09% 32.0% 28.1% 68.9% 30.3% Honor 15.1%
42 Senegal 30.88% 23.2% 23.4% 69.1% 30.9% Tecno 19.8%
43 Costa Rica 30.71% 35.3% 30.2% 69.3% 28.4% Honor 16.1%
44 Lebanon 30.52% 31.6% 26.7% 69.5% 32.1% Tecno 11.2%
45 China 30.41% 27.6% 23.9% 69.5% 3.1% Xiaomi 16.4%
46 Latvia 30.16% 34.4% 33.9% 69.8% 40.0% Xiaomi 16.1%
47 Ghana 29.61% 28.3% 21.4% 70.3% 32.6% Tecno 14.9%
48 Trinidad and Tobago 29.40% 34.7% 30.6% 70.6% 58.7% Xiaomi 4.2%
49 Belarus 29.37% 39.1% 41.0% 70.5% 17.5% Xiaomi 27.0%
50 Portugal 29.19% 35.4% 34.3% 70.8% 21.5% Xiaomi 11.8%
51 Greece 29.17% 28.0% 25.8% 70.8% 24.5% Xiaomi 24.7%
52 Israel 28.70% 30.7% 27.9% 71.3% 51.4% Xiaomi 12.9%
53 Russia 27.83% 32.4% 34.7% 72.2% 19.0% Xiaomi 21.8%
54 Germany 27.72% 36.6% 38.4% 72.3% 39.7% Xiaomi 21.3%
55 Croatia 27.36% 28.8% 25.1% 72.6% 41.9% Xiaomi 14.3%
56 Spain 27.23% 29.7% 28.7% 72.8% 27.2% Xiaomi 26.4%
57 Morocco 26.66% 24.9% 20.4% 73.3% 30.6% Xiaomi 20.0%
58 Hungary 26.56% 26.5% 16.8% 73.4% 35.6% Xiaomi 23.3%
59 Colombia 26.33% 24.5% 32.5% 73.7% 13.2% Xiaomi 12.3%
60 Brazil 26.19% 20.4% 16.7% 73.8% 31.7% Motorola 16.2%
61 Romania 26.17% 26.5% 27.5% 73.8% 42.3% Xiaomi 11.6%
62 Mexico 25.89% 29.0% 19.0% 74.1% 17.0% Motorola 8.3%
63 Bosnia and Herzegovina 25.55% 25.3% 20.5% 74.5% 41.8% Xiaomi 22.6%
64 Slovakia 25.48% 28.0% 28.3% 74.5% 35.5% Xiaomi 20.7%
65 Guatemala 25.12% 29.6% 26.9% 74.9% 39.2% Xiaomi 11.2%
66 Thailand 24.30% 31.7% 32.2% 75.7% 23.1% Oppo 20.0%
67 Ecuador 23.66% 24.3% 23.1% 76.3% 18.7% Xiaomi 17.9%
68 Turkey 23.11% 24.3% 24.0% 76.9% 9.4% Xiaomi 8.8%
69 Jordan 23.01% 24.3% 23.3% 77.0% 26.5% Honor 9.5%
70 Bulgaria 22.41% 23.2% 20.6% 77.6% 39.9% Xiaomi 17.5%
71 Serbia 21.61% 23.2% 21.6% 78.4% 36.1% Xiaomi 18.2%
72 Nepal 21.57% 24.2% 20.6% 78.4% 21.6% Xiaomi 22.3%
73 Indonesia 21.22% 18.0% 14.4% 78.7% 13.9% Oppo 11.6%
74 Chile 20.81% 20.5% 6.3% 79.2% 18.7% Xiaomi 10.5%
75 El Salvador 20.29% 23.2% 25.0% 79.7% 39.8% Xiaomi 11.3%
76 Oman 19.37% 22.7% 19.7% 80.6% 18.6% Xiaomi 15.1%
77 United Arab Emirates 19.18% 20.3% 13.8% 80.8% 20.9% Xiaomi 16.9%
78 Paraguay 18.98% 20.3% 17.8% 81.0% 41.2% Xiaomi 23.0%
79 Qatar 18.83% 20.9% 17.9% 81.2% 18.6% Xiaomi 15.0%
80 South Africa 18.19% 21.3% 17.9% 81.8% 50.2% Honor 9.3%
81 Egypt 17.85% 13.0% 15.9% 82.1% 24.8% Oppo 17.6%
82 Azerbaijan 17.58% 20.0% 21.2% 82.4% 38.1% Xiaomi 27.6%
83 Angola 17.56% 21.6% 15.1% 82.4% 21.5% Tecno 10.8%
84 Peru 17.29% 17.5% 16.6% 82.7% 24.6% Xiaomi 20.2%
85 Tunisia 16.76% 15.3% 13.5% 83.2% 26.5% Xiaomi 18.1%
86 Algeria 15.81% 12.1% 11.3% 84.2% 24.1% Xiaomi 15.2%
87 Myanmar 15.04% 14.9% 10.0% 85.0% 7.2% Xiaomi 42.5%
88 Sri Lanka 14.49% 18.7% 16.3% 85.5% 33.9% Xiaomi 15.4%
89 Argentina 14.22% 14.6% 10.8% 85.8% 30.9% Motorola 17.7%
90 Philippines 13.66% 10.9% 6.2% 86.3% 12.2% Oppo 13.1%
91 Nigeria 13.31% 15.1% 14.2% 86.6% 17.4% Tecno 21.3%
92 Iraq 13.02% 17.4% 18.5% 87.0% 13.3% Honor 16.9%
93 Iran 9.24% 15.3% 11.1% 90.7% 47.9% Xiaomi 34.9%
94 Pakistan 8.41% 7.7% 5.9% 91.5% 17.0% Infinix 16.1%
95 Uganda 7.50% 8.2% 7.1% 92.5% 35.9% Tecno 21.2%
96 Bangladesh 7.22% 7.3% 5.5% 92.7% 14.4% Xiaomi 19.2%
97 Ethiopia 6.00% 3.4% 3.0% 93.8% 57.3% Tecno 12.3%
98 India 5.10% 5.9% 4.0% 94.8% 12.2% Vivo 22.1%
99 Papua New Guinea 4.98% 5.2% 6.5% 95.0% 50.4% Xiaomi 11.3%
100 Kenya 4.72% 5.9% 5.2% 94.9% 30.3% Tecno 16.7%

Source: StatCounter Global Stats, monthly CSV export. Licensed CC BY-SA 3.0. Ranked among the 100 countries with the largest samples on StatCounter’s July 2022 list, the latest it has published. iPhone = iOS on mobile; StatCounter’s Apple vendor figure matches it to within 0.01 points worldwide in each of the last five months. “Next brand” is the largest vendor other than Apple and Samsung, and ignores StatCounter’s Unknown bucket.

Smaller countries and territories (142)

# Country iPhone, Oct 2026 iPhone, 12-mo. avg. iPhone, Oct 2025 Android, Oct 2026 Samsung Next brand
Bermuda 99.63% 99.7% 99.7% 0.4% 0.3% Google 0.0%
American Samoa 96.01% 97.3% 98.5% 4.0% 2.5% Google 0.5%
Belize 93.56% 75.6% 65.3% 6.4% 3.8% Tecno 0.7%
Saint Pierre and Miquelon 90.17% 77.5% 76.2% 9.8% 4.3% Xiaomi 2.9%
Tokelau 84.54% 94.6% 98.6% 15.5% 15.0% Oppo 0.2%
Faroe Islands 80.04% 82.7% 82.9% 19.9% 16.7% Google 0.9%
Saint Barthélemy 70.58% 85.0% 84.4% 29.4% 10.1% Xiaomi 2.3%
Liechtenstein 70.52% 66.2% 64.8% 29.5% 23.8% Xiaomi 2.4%
Wallis and Futuna 69.90% 55.9% 29.6% 30.1% 21.0% Xiaomi 5.0%
Monaco 68.01% 66.8% 68.0% 32.0% 24.4% Oppo 2.1%
Guernsey 66.50% 61.6% 53.9% 33.5% 26.0% Google 2.0%
Brunei Darussalam 65.59% 40.2% 33.0% 34.4% 7.7% Xiaomi 6.5%
Iceland 62.68% 59.5% 59.2% 37.3% 25.8% Xiaomi 4.6%
Andorra 60.02% 69.1% 69.7% 40.0% 15.6% Xiaomi 13.2%
Saint Martin (French part) 59.98% 70.5% 43.3% 40.0% 29.7% Xiaomi 3.1%
Jersey 58.37% 63.1% 58.2% 41.6% 33.7% Motorola 1.9%
Bahamas 58.12% 85.5% 93.3% 41.9% 32.5% TCL 1.6%
Falkland Islands (Malvinas) 57.88% 33.0% 24.1% 42.1% 24.1% Google 1.3%
Cayman Islands 56.59% 61.5% 54.0% 43.4% 35.6% Xiaomi 2.2%
Svalbard and Jan Mayen 56.52% 54.7% 25.7% 43.5% 30.4% Google 13.0%
Anguilla 56.47% 67.7% 53.3% 43.5% 36.7% ZTE 1.0%
Bahrain 52.21% 50.2% 45.1% 47.8% 23.4% Xiaomi 6.7%
Isle of Man 52.08% 57.6% 57.9% 47.8% 35.2% OnePlus 2.3%
Saint Helena, Ascension and Tristan da Cunha 51.51% 28.4% 5.0% 48.5% 13.7% Vivo 11.0%
Cook Islands 51.47% 49.3% 23.7% 48.5% 42.0% Oppo 2.5%
Luxembourg 50.67% 46.0% 45.0% 49.3% 28.2% Xiaomi 6.7%
Gibraltar 50.33% 57.1% 55.4% 49.7% 34.4% Xiaomi 9.8%
Pitcairn 50.00% 47.5% 83.3% 50.0% 0.0% Xiaomi 40.9%
Virgin Islands, U.S. 50.00% 59.5% 54.5% 50.0% 40.3% Motorola 2.8%
Greenland 49.60% 53.7% 52.1% 50.4% 28.4% Google 14.9%
Turks and Caicos Islands 49.43% 64.5% 46.4% 50.6% 36.6% Motorola 2.2%
Guam 49.35% 51.3% 49.8% 50.6% 40.6% Google 1.2%
Malta 49.23% 48.5% 46.2% 50.8% 26.4% Xiaomi 11.9%
Aruba 49.08% 53.1% 50.2% 50.9% 43.0% Xiaomi 1.9%
Holy See (Vatican City State) 46.98% 37.9% 26.0% 52.6% 35.6% Motorola 5.8%
Åland Islands 46.53% 41.7% 30.9% 53.5% 34.7% OnePlus 4.2%
Seychelles 44.70% 37.3% 23.1% 55.3% 14.5% Xiaomi 13.4%
French Polynesia 43.70% 30.1% 13.8% 56.3% 43.8% Xiaomi 5.0%
Mongolia 40.70% 41.3% 37.0% 59.3% 37.5% Xiaomi 7.4%
Réunion 40.29% 37.0% 30.4% 59.7% 35.6% Xiaomi 16.3%
Saint Lucia 39.05% 38.9% 30.2% 60.8% 47.7% Xiaomi 2.3%
Maldives 38.87% 41.4% 34.9% 61.1% 19.4% Xiaomi 16.8%
Saint Kitts and Nevis 38.10% 35.6% 33.0% 61.9% 49.2% Motorola 4.8%
Sint Maarten (Dutch part) 37.87% 45.1% 39.7% 62.1% 50.0% Google 3.1%
French Guiana 36.63% 37.1% 31.8% 63.4% 40.2% Xiaomi 13.9%
Antigua and Barbuda 36.51% 44.0% 39.0% 63.5% 49.4% ZTE 3.0%
Barbados 36.38% 35.6% 27.2% 63.6% 51.6% OnePlus 3.0%
Jamaica 36.08% 36.9% 37.2% 63.9% 51.3% ZTE 2.0%
Northern Mariana Islands 35.74% 34.7% 22.0% 64.2% 58.2% Xiaomi 1.2%
San Marino 34.76% 30.1% 5.7% 65.2% 25.6% Xiaomi 15.4%
Tonga 34.56% 32.9% 24.6% 65.4% 38.1% Oppo 9.4%
Montenegro 34.46% 35.1% 29.5% 65.5% 43.1% Xiaomi 11.9%
Guadeloupe 34.07% 33.0% 31.1% 65.9% 44.9% Xiaomi 10.6%
Cape Verde 33.64% 34.3% 29.8% 66.3% 36.4% Xiaomi 14.8%
Armenia 33.18% 38.7% 39.4% 66.7% 29.6% Xiaomi 22.2%
Macedonia, North 32.72% 35.6% 28.5% 67.3% 41.5% Xiaomi 15.1%
Curaçao 31.84% 38.2% 42.0% 68.2% 60.2% Xiaomi 1.3%
Martinique 31.70% 35.1% 31.2% 68.3% 50.0% Xiaomi 11.5%
Grenada 31.56% 36.6% 33.4% 68.4% 49.5% Xiaomi 5.2%
Mauritania 29.61% 31.3% 24.4% 70.4% 50.5% Xiaomi 11.6%
Moldova 29.39% 32.9% 24.5% 70.6% 31.9% Xiaomi 26.2%
Laos 29.13% 35.4% 30.3% 70.8% 15.3% Oppo 19.6%
Palau 28.86% 33.4% 26.7% 71.1% 22.9% Vivo 11.3%
New Caledonia 28.70% 24.8% 15.6% 71.3% 52.3% Xiaomi 12.8%
Marshall Islands 27.63% 40.0% 19.6% 72.4% 43.5% Oppo 7.0%
Vanuatu 27.12% 18.4% 18.7% 72.9% 41.3% Xiaomi 8.8%
Honduras 26.67% 29.4% 30.8% 73.3% 38.5% Honor 8.2%
Côte d’Ivoire 25.49% 25.0% 21.4% 74.5% 23.6% Tecno 25.2%
Suriname 24.94% 27.0% 24.1% 75.1% 48.5% Xiaomi 14.1%
Gambia 24.67% 21.5% 22.7% 75.3% 33.3% Tecno 14.1%
Dominica 23.60% 24.9% 23.3% 76.4% 56.1% Xiaomi 8.0%
Saint Vincent and the Grenadines 23.38% 30.6% 23.8% 76.6% 65.7% ZTE 3.5%
Guyana 21.00% 23.5% 18.2% 79.0% 54.7% Xiaomi 7.8%
Kyrgyzstan 20.78% 24.8% 26.7% 79.2% 19.1% Xiaomi 37.2%
Mauritius 19.79% 18.9% 16.3% 80.2% 48.8% Huawei 5.7%
Haiti 19.39% 17.5% 13.5% 80.6% 40.0% Motorola 17.9%
Equatorial Guinea 19.15% 9.8% 4.0% 80.7% 18.9% Tecno 16.7%
Bonaire, Sint Eustatius and Saba 19.14% 31.6% 48.6% 80.8% 69.0% Xiaomi 2.1%
Nauru 19.01% 15.6% 5.3% 81.0% 46.2% Oppo 14.2%
Timor-Leste 19.01% 22.0% 16.8% 81.0% 27.3% Oppo 22.9%
Congo 18.88% 16.1% 14.7% 81.1% 14.6% Tecno 24.9%
Micronesia, Federated States of 18.78% 20.6% 18.3% 81.2% 45.9% Tecno 9.2%
Mali 18.59% 9.7% 9.2% 81.4% 37.4% Tecno 26.1%
Namibia 18.43% 20.1% 18.9% 81.6% 60.0% Huawei 4.8%
Uzbekistan 18.02% 18.8% 17.0% 82.0% 27.7% Xiaomi 26.7%
Nicaragua 17.91% 19.0% 16.6% 82.1% 37.3% Xiaomi 16.1%
Benin 17.82% 17.6% 15.6% 82.2% 19.3% Tecno 20.7%
Rwanda 17.52% 19.4% 19.1% 82.4% 25.2% Tecno 17.2%
Samoa 17.51% 19.6% 15.4% 82.4% 64.8% Oppo 6.1%
Mayotte 17.27% 20.4% 16.3% 82.7% 60.5% Xiaomi 12.7%
Libya 17.24% 15.2% 14.5% 82.7% 40.4% Xiaomi 19.6%
Cameroon 17.22% 16.9% 16.2% 82.8% 20.7% Tecno 22.7%
Guinea 16.08% 15.9% 14.1% 83.9% 53.8% Tecno 8.8%
Togo 15.84% 13.2% 11.2% 84.2% 15.2% Tecno 15.4%
Comoros 15.46% 14.5% 7.7% 84.5% 37.7% Xiaomi 24.1%
Turkmenistan 14.15% 17.1% 38.3% 85.8% 33.1% Xiaomi 25.5%
Fiji 14.07% 17.7% 16.6% 85.9% 70.0% Xiaomi 3.7%
Botswana 13.36% 14.3% 10.5% 86.6% 47.1% Tecno 12.8%
Somalia 13.18% 11.5% 12.9% 86.8% 68.0% Infinix 5.7%
Niue 12.66% 40.7% 100.0% 87.3% 17.6% Oppo 68.5%
Tuvalu 12.64% 42.4% 20.0% 87.4% 23.5% Oppo 30.4%
Congo, the Democratic Republic of the 12.59% 14.7% 14.6% 87.4% 23.4% Tecno 21.8%
Swaziland 11.42% 11.7% 8.8% 88.6% 54.8% Xiaomi 15.4%
Solomon Islands 11.17% 13.8% 9.0% 88.8% 38.0% Xiaomi 17.3%
Afghanistan 11.13% 12.6% 10.3% 88.9% 49.0% Xiaomi 21.6%
Djibouti 10.88% 12.0% 9.3% 89.1% 49.9% Xiaomi 25.4%
Gabon 10.83% 11.6% 14.2% 89.1% 27.9% Tecno 28.7%
Palestinian Territory, Occupied 10.60% 10.2% 9.2% 89.4% 28.5% Xiaomi 35.5%
South Georgia and the South Sandwich Islands 10.34% 30.4% 0.0% 89.7% 8.1% Vivo 1.1%
Lesotho 10.31% 10.7% 6.2% 89.7% 58.4% Huawei 8.4%
Bhutan 10.29% 14.2% 16.2% 89.7% 18.1% Vivo 20.6%
Mozambique 9.94% 11.5% 9.5% 90.0% 30.1% Xiaomi 24.3%
Tajikistan 9.89% 16.9% 16.0% 90.1% 43.5% Xiaomi 23.7%
Liberia 9.71% 12.4% 9.5% 90.3% 24.7% Tecno 35.4%
Sierra Leone 9.67% 11.8% 11.0% 90.3% 38.5% Tecno 20.0%
British Indian Ocean Territory 9.60% 6.4% 2.7% 90.4% 44.1% Xiaomi 23.9%
Bolivia 9.11% 9.9% 9.8% 90.9% 21.3% Xiaomi 19.3%
Zambia 8.63% 10.1% 8.5% 91.3% 24.7% Tecno 21.2%
Kiribati 8.41% 16.4% 3.3% 91.6% 56.0% Oppo 6.5%
Montserrat 8.31% 41.0% 37.4% 91.7% 41.5% Oppo 43.0%
Sao Tome and Principe 8.28% 9.6% 6.3% 91.7% 49.2% Xiaomi 20.6%
Burundi 8.27% 9.0% 11.0% 91.7% 34.4% Tecno 15.5%
Tanzania 7.84% 7.3% 5.8% 92.0% 44.6% Infinix 12.9%
Zimbabwe 7.83% 11.0% 11.0% 92.1% 45.2% Huawei 9.3%
Guinea-Bissau 7.76% 9.4% 6.4% 92.2% 51.5% Xiaomi 13.9%
Burkina Faso 7.24% 7.0% 7.4% 92.7% 11.8% Tecno 40.7%
Chad 6.86% 4.8% 4.1% 93.1% 52.6% Honor 12.5%
Eritrea 6.14% 6.7% 3.8% 93.9% 25.7% Vivo 24.1%
Madagascar 6.13% 5.9% 6.6% 93.7% 11.4% Xiaomi 22.2%
Niger 6.11% 3.3% 4.9% 93.9% 23.6% Tecno 25.5%
South Sudan 5.96% 7.0% 7.4% 94.0% 36.7% Infinix 13.3%
Venezuela 5.82% 12.3% 11.9% 94.2% 4.4% Xiaomi 11.0%
Syria 5.80% 4.4% 4.3% 94.2% 30.9% Xiaomi 27.0%
Central African Republic 5.50% 8.6% 5.7% 94.5% 28.3% Tecno 18.8%
Malawi 5.04% 4.9% 3.9% 94.9% 26.2% Xiaomi 21.7%
United States Minor Outlying Islands 4.47% 10.4% 0.0% 95.5% 22.4% Realme 50.8%
Virgin Islands, British 4.47% 48.3% 36.7% 95.5% 44.2% Xiaomi 45.1%
Cuba 4.40% 4.6% 5.0% 95.6% 42.6% Xiaomi 28.9%
Korea, Democratic People’s Republic of 4.35% 36.9% 3.4% 95.7% 95.7% LG 0.0%
Yemen 3.40% 3.4% 3.5% 96.5% 26.1% Xiaomi 33.3%
Sudan 1.68% 2.2% 2.0% 98.3% 29.1% Honor 37.4%
Norfolk Island 0.00% 57.8% 35.0% 100.0% 0.0% Oppo 100.0%

Unranked, because small samples swing widely from month to month. Treat these as rough.

Countries with the highest iPhone market share

Denmark (66.99%), Canada (64.74%), Australia (62.06%), Macao (59.24%) and Switzerland (56.29%) had the five highest figures in October 2026 among the 100 largest samples. On the steadier 12-month average, the leaders are Canada (63.8%), Denmark (62.9%), Australia (61.6%), Macao (61.2%) and Japan (60.9%). iOS was the majority in 11 of the 100 in October 2026 and 14 on the 12-month average. At the other end, 8 countries were under 10%, led by Kenya (4.72%), Papua New Guinea (4.98%) and India (5.10%). India, the second-largest sample, was at 5.10% and China at 30.41%.

Region iPhone, Oct 2026 Android iPhone, 12-mo. avg. Samsung
North America 51.35% 48.63% 57.9% 27.7%
Oceania 59.61% 40.38% 59.4% 27.7%
Europe 36.31% 63.68% 38.7% 33.6%
Asia 17.14% 82.82% 20.2% 15.8%
South America 20.73% 79.27% 18.5% 24.2%
Africa 16.90% 83.06% 16.5% 36.9%

Source: StatCounter Global Stats, monthly CSV export. Licensed CC BY-SA 3.0. StatCounter’s continental groupings, October 2026.

iPhone market share by state

No public primary source publishes it. StatCounter’s region list holds 249 countries and territories plus 8 continental groupings, and no US states; we tried state-style region codes in its CSV export and got back empty files. The GSA Digital Analytics Program lists 15 reports, none with a state or city field for operating system or device. So 52.00% (StatCounter, October 2026) and 68.5% (federal sites) are national figures. A state table on another page would need its own survey or model, so ask for its method before citing it.

The US and world gap, 2009 to 2026

September and October 2026: break in the StatCounter series0%10%20%30%40%50%60%70%80%United States, Jan 2009: 69.03%United States, Jul 2009: 61.16%United States, Jan 2010: 56.00%United States, Jul 2010: 39.68%United States, Jan 2011: 36.17%United States, Jul 2011: 39.54%United States, Jan 2012: 46.16%United States, Jul 2012: 50.97%United States, Jan 2013: 53.16%United States, Jul 2013: 54.12%United States, Jan 2014: 54.72%United States, Jul 2014: 51.74%United States, Jan 2015: 51.47%United States, Jul 2015: 50.75%United States, Jan 2016: 52.99%United States, Jul 2016: 52.48%United States, Jan 2017: 54.00%United States, Jul 2017: 52.26%United States, Jan 2018: 53.54%United States, Jul 2018: 52.25%United States, Jan 2019: 57.24%United States, Jul 2019: 55.69%United States, Jan 2020: 57.44%United States, Jul 2020: 58.79%United States, Jan 2021: 61.48%United States, Jul 2021: 57.27%United States, Jan 2022: 59.88%United States, Jul 2022: 55.26%United States, Jan 2023: 57.78%United States, Jul 2023: 57.14%United States, Jan 2024: 61.25%United States, Jul 2024: 55.81%United States, Jan 2025: 57.75%United States, Jul 2025: 58.86%United States, Jan 2026: 59.77%United States, Jul 2026: 59.56%United States, Oct 2026: 52.00%Worldwide, Jan 2009: 41.70%Worldwide, Jul 2009: 44.78%Worldwide, Jan 2010: 35.15%Worldwide, Jul 2010: 27.94%Worldwide, Jan 2011: 26.39%Worldwide, Jul 2011: 21.28%Worldwide, Jan 2012: 25.16%Worldwide, Jul 2012: 26.61%Worldwide, Jan 2013: 27.01%Worldwide, Jul 2013: 25.72%Worldwide, Jan 2014: 24.54%Worldwide, Jul 2014: 25.78%Worldwide, Jan 2015: 23.39%Worldwide, Jul 2015: 21.09%Worldwide, Jan 2016: 20.31%Worldwide, Jul 2016: 20.53%Worldwide, Jan 2017: 20.42%Worldwide, Jul 2017: 19.57%Worldwide, Jan 2018: 20.25%Worldwide, Jul 2018: 19.74%Worldwide, Jan 2019: 22.95%Worldwide, Jul 2019: 22.08%Worldwide, Jan 2020: 24.81%Worldwide, Jul 2020: 24.85%Worldwide, Jan 2021: 27.51%Worldwide, Jul 2021: 26.96%Worldwide, Jan 2022: 29.52%Worldwide, Jul 2022: 27.54%Worldwide, Jan 2023: 27.63%Worldwide, Jul 2023: 28.43%Worldwide, Jan 2024: 29.32%Worldwide, Jul 2024: 27.78%Worldwide, Jan 2025: 27.34%Worldwide, Jul 2025: 27.62%Worldwide, Jan 2026: 29.27%Worldwide, Jul 2026: 31.58%Worldwide, Oct 2026: 27.58%United StatesWorldwide200920112013201520172019202120232025

Source: StatCounter Global Stats, monthly CSV export. Licensed CC BY-SA 3.0. iOS share of mobile page views. Shaded band between the lines is the gap; pink shows September and October 2026. Read 2009 and 2010 loosely: US iOS moved from 69.03% in January 2009 to 64.28% the next month.

The US has run ahead of the world since StatCounter’s first month. The gap peaked at 37.5 points in November 2018 (62.0% vs 24.6%) and was 24.4 points in October 2026, below the yearly average of every year since 2012. Android first passed iOS worldwide in August 2011 and crossed 50% of mobile page views in March 2014. Worldwide, iOS bottomed at 18.3% in October 2015 and reached a post-2012 high of 32.6% in April 2026, before falling back to 27.6%, near the 27.0% of October 2025.

Year US iOS (yearly avg.) World iOS (yearly avg.) Gap, points
2009 63.6% 39.2% 24.4
2012 49.9% 25.3% 24.7
2015 50.9% 20.9% 29.9
2018 55.0% 21.0% 34.0
2020 59.5% 26.3% 33.2
2022 56.7% 27.9% 28.9
2023 58.2% 29.0% 29.1
2024 56.7% 27.8% 28.9
2025 58.2% 26.9% 31.3
2026* 59.2% 31.1% 28.2

Means of monthly values. *2026 is January to October.

Did the US really lose 8.7 points in two months?

Probably not. StatCounter’s US iOS share fell from 60.71% in August 2026 to 53.51% in September and 52.00% in October, its lowest reading since October 2024. The September drop of 7.2 points is the largest one-month fall since at least 2015. The nearest precedent, a 6.1-point fall in October 2024, reversed the next month (51.19% to 56.02%). Four things in the data argue against reading that as people leaving the iPhone:

  • Federal traffic moved the other way. iOS was 67.98% of iOS plus Android visits to US government sites in August and 68.47% in October 2026, the highest of the 39 months in our DAP series (low: 62.40% in November 2024).
  • The replacement traffic looks odd. StatCounter gives Xiaomi 6.56% of US mobile page views in October 2026, up from 0.95% in March. Xiaomi model names on federal sites came to 0.86% of iPhone plus Android visits on October 29 to 31. Samsung jumped from 21.97% to 28.92% in two months in StatCounter; a handset base does not turn over that quickly.
  • Other parts of StatCounter broke in the same month. The iOS 11.0 to 11.x labels held 3.49% of worldwide iOS views in June 2026 and 0.02% in October 2026. On desktop, StatCounter’s Unknown operating system bucket fell from 24.09% worldwide in August to 5.20% in September, and the summer jumps in Mac share and the Linux spike ended.
  • It was not only the US. Across the 100 largest samples, 79 of 100 had a lower iOS share in October 2026 than in August (median change -3.3 points, 31 down 5 points or more). In the same months of 2025, 26 of 100 fell, with a median of +1.4.

The fall may also be the wrong end to look at. World iOS climbed from 27.94% in December 2025 to 32.56% in April 2026 with no matching move on federal sites, so the first eight months of 2026 could be the high readings. We cannot tell from public data which months are right. One check does clear the mobile OS series of the desktop problem: its Unknown bucket has stayed at or below 0.04% worldwide since February 2026. The vendor series is not clear, as the next section shows.

Month US iOS (StatCounter) World iOS (StatCounter) US Samsung US Xiaomi iOS 11 labels, % of world iOS US federal sites: iOS of iOS plus Android (DAP)
Oct 2025 58.05% 27.04% 22.2% 1.6% 2.7% 65.59%
Nov 2025 59.00% 27.71% 22.1% 1.5% 2.0% 64.76%
Dec 2025 59.31% 27.94% 21.5% 1.6% 1.8% 65.86%
Jan 2026 59.77% 29.27% 21.2% 1.3% 2.3% 65.60%
Feb 2026 60.93% 31.49% 21.9% 2.1% 0.9% 65.97%
Mar 2026 63.03% 32.28% 20.7% 0.9% 1.3% 66.53%
Apr 2026 63.08% 32.56% 19.7% 1.1% 2.0% 66.33%
May 2026 61.40% 31.96% 20.7% 1.4% 2.5% 66.86%
Jun 2026 58.37% 30.86% 21.3% 3.4% 3.5% 67.94%
Jul 2026 59.56% 31.58% 21.9% 4.7% 1.1% 68.02%
Aug 2026 60.71% 32.52% 22.0% 4.3% 0.8% 67.98%
Sep 2026 53.51% 30.66% 28.1% 5.9% 0.0% 68.30%
Oct 2026 52.00% 27.58% 28.9% 6.6% 0.0% 68.47%

StatCounter monthly exports, retrieved 2026-11-02; DAP report “os”, visits summed by month. StatCounter says it may revise figures for 45 days after publication, so Oct 2026 can still change. We do not know what caused the shift; StatCounter’s FAQ says it flags significant changes with a note on its graphs.

The two sources also differ in level. Across Aug 2023 to Oct 2026, DAP averaged 65.8% iOS and StatCounter 58.0%, and their monthly correlation is only 0.34. Federal sites draw a different audience from StatCounter’s network of over 1 million sites, and DAP counts visits while StatCounter counts page views. DAP’s iOS line includes iPads, but the iPad is small there: 1.9% of iOS visits on October 29 to 31, when iPhones alone made 68.1% of iPhone plus Android visits.

September and October 202640%50%60%70%80%DAP federal sites, Aug 2023: 65.72%DAP federal sites, Sep 2023: 65.09%DAP federal sites, Oct 2023: 64.85%DAP federal sites, Nov 2023: 65.83%DAP federal sites, Dec 2023: 67.91%DAP federal sites, Jan 2024: 67.28%DAP federal sites, Feb 2024: 66.16%DAP federal sites, Mar 2024: 64.84%DAP federal sites, Apr 2024: 64.47%DAP federal sites, May 2024: 64.71%DAP federal sites, Jun 2024: 64.96%DAP federal sites, Jul 2024: 65.75%DAP federal sites, Aug 2024: 65.48%DAP federal sites, Sep 2024: 64.31%DAP federal sites, Oct 2024: 62.64%DAP federal sites, Nov 2024: 62.40%DAP federal sites, Dec 2024: 65.11%DAP federal sites, Jan 2025: 64.85%DAP federal sites, Feb 2025: 65.80%DAP federal sites, Mar 2025: 65.12%DAP federal sites, Apr 2025: 65.38%DAP federal sites, May 2025: 65.05%DAP federal sites, Jun 2025: 66.04%DAP federal sites, Jul 2025: 66.73%DAP federal sites, Aug 2025: 65.90%DAP federal sites, Sep 2025: 65.52%DAP federal sites, Oct 2025: 65.59%DAP federal sites, Nov 2025: 64.76%DAP federal sites, Dec 2025: 65.86%DAP federal sites, Jan 2026: 65.60%DAP federal sites, Feb 2026: 65.97%DAP federal sites, Mar 2026: 66.53%DAP federal sites, Apr 2026: 66.33%DAP federal sites, May 2026: 66.86%DAP federal sites, Jun 2026: 67.94%DAP federal sites, Jul 2026: 68.02%DAP federal sites, Aug 2026: 67.98%DAP federal sites, Sep 2026: 68.30%DAP federal sites, Oct 2026: 68.47%StatCounter US, Aug 2023: 56.94%StatCounter US, Sep 2023: 56.46%StatCounter US, Oct 2023: 56.62%StatCounter US, Nov 2023: 58.35%StatCounter US, Dec 2023: 61.32%StatCounter US, Jan 2024: 61.25%StatCounter US, Feb 2024: 60.32%StatCounter US, Mar 2024: 59.04%StatCounter US, Apr 2024: 56.54%StatCounter US, May 2024: 55.42%StatCounter US, Jun 2024: 55.86%StatCounter US, Jul 2024: 55.81%StatCounter US, Aug 2024: 57.08%StatCounter US, Sep 2024: 57.32%StatCounter US, Oct 2024: 51.19%StatCounter US, Nov 2024: 56.02%StatCounter US, Dec 2024: 54.81%StatCounter US, Jan 2025: 57.75%StatCounter US, Feb 2025: 57.93%StatCounter US, Mar 2025: 57.38%StatCounter US, Apr 2025: 57.61%StatCounter US, May 2025: 58.66%StatCounter US, Jun 2025: 58.62%StatCounter US, Jul 2025: 58.86%StatCounter US, Aug 2025: 57.27%StatCounter US, Sep 2025: 58.43%StatCounter US, Oct 2025: 58.05%StatCounter US, Nov 2025: 59.00%StatCounter US, Dec 2025: 59.31%StatCounter US, Jan 2026: 59.77%StatCounter US, Feb 2026: 60.93%StatCounter US, Mar 2026: 63.03%StatCounter US, Apr 2026: 63.08%StatCounter US, May 2026: 61.40%StatCounter US, Jun 2026: 58.37%StatCounter US, Jul 2026: 59.56%StatCounter US, Aug 2026: 60.71%StatCounter US, Sep 2026: 53.51%StatCounter US, Oct 2026: 52.00%DAP federal sitesStatCounter USAug 23Feb 24Aug 24Feb 25Aug 25Feb 26Aug 26

Sources: GSA Digital Analytics Program API v2, report “os”; StatCounter US mobile operating system share. Vertical axis starts at 40%.

iPhone vs Samsung and other brands

Apple led the vendor table in 52 of the 100 largest samples in October 2026, Samsung in 42, and another brand in 6 (Nepal: Xiaomi, Myanmar: Xiaomi, Nigeria: Tecno, Iraq: Honor, Bangladesh: Xiaomi, India: Vivo). Worldwide the order was Apple 27.57%, Samsung 22.72%, Xiaomi 11.81%, Vivo 7.35% and Oppo 7.17%. In the US it was Apple 52.00%, Samsung 28.92%, Xiaomi 6.56% (see above), Motorola 3.44% and Google 3.25%.

StatCounter labels this series Device Vendor (Beta) and it carries an Unknown bucket, 5.26% worldwide in October 2026 and as high as 16.69% in September 2025, against 2.5% in April 2022. The rise follows Chrome’s reduced user agent, which reached all Android clients on Chrome 110 and later in May 2023, though we cannot separate causes. Apple’s figure still matches iOS, so read rival brands as minimums. The federal data gives a second view of US Android: Samsung model names (SM-) made 54.4% of Android visits on October 29 to 31, against 60.2% of non-Apple page views in StatCounter; Pixel models made 8.5% and Motorola 6.8%. The Android side is covered in depth in Android market share by version.

Usage share is not sales share

Everything above measures web use by phones already in people’s hands. Sales share is a different number, and it comes from private trackers whose data is proprietary, so we quote it only as they or the press stated it. Counterpoint Research, as reported by MacRumors on May 13, 2026, put the iPhone at 75% of first-quarter 2026 smartphone sales at Verizon, AT&T and T-Mobile. Counterpoint’s April to June 2026 data, as reported by Beebom on August 28, 2026, put iOS at 20% of global smartphone sales and 51% of US phones shipped. The two US figures use different bases (carrier sales and phones shipped), so they are not a like-for-like trend, and one quarter’s sales moves usage slowly because most phones in use were bought in earlier years. We could not check these figures against a primary dataset.

iOS version adoption: Apple’s number and the frozen browser label

Apple publishes the only first-party count. Its App Store support page says, as measured by devices that transacted on the App Store on June 7, 2026, that 79% of all iPhones and 86% of iPhones introduced in the last four years ran iOS 26. StatCounter’s iOS 26 labels in June 2026 were lower (69.7% of iOS page views worldwide, 77.2% in the US).

StatCounter’s series has a known fault line. WebKit’s notes for Safari 26 say the user agent “no longer lists the current version of the operating system”, so Safari on iOS 26 reports iPhone OS 18_6. That fits what StatCounter showed: 79.0% of US iOS views on iOS 18 in December 2025 and only 11.2% on iOS 26, then 68.2% on iOS 26 by February 2026, a jump too sharp to be upgrades alone. We infer that its labeling changed; StatCounter does not say so. A page quoting iOS 26 adoption from before February 2026 is likely reading this artifact. In October 2026, the labels give iOS 27 16.4% worldwide and 15.6% in the US, and iOS 17 or older 5.7% and 3.1%.

Month World: iOS 27 iOS 26 iOS 18 17 or older US: iOS 27 iOS 26 iOS 18 17 or older
Dec 2025 0.0% 14.3% 71.6% 14.1% 0.0% 11.2% 79.0% 9.8%
Jan 2026 0.0% 32.8% 53.7% 13.6% 0.0% 33.6% 57.8% 8.6%
Feb 2026 0.0% 61.4% 26.8% 11.6% 0.0% 68.2% 25.3% 6.4%
Jun 2026 0.2% 69.7% 18.0% 12.1% 0.2% 77.2% 15.8% 6.8%
Aug 2026 0.7% 75.2% 16.0% 8.0% 0.6% 82.4% 13.1% 3.9%
Sep 2026 4.4% 72.8% 16.5% 6.1% 3.1% 78.7% 14.1% 3.3%
Oct 2026 16.4% 60.8% 16.0% 5.7% 15.6% 64.5% 14.4% 3.1%

Source: StatCounter Global Stats, monthly CSV export. Licensed CC BY-SA 3.0. iOS Version Market Share, mobile, share of iOS page views, point releases grouped by major version. We read the shift from December to February as the label change described above.

For patching, Apple’s security releases page is the record. On October 26, 2026, it lists iOS 27.2 and iOS 26.7.2 for iPhone 11 and later, and iOS 18.7.11 for iPhone XS, XS Max and XR. The latest listed iOS 16.7.16 (iPhone 8, 8 Plus, X) and iOS 15.8.8 (iPhone 6s, 7, SE first generation) are dated May 11, 2026. Apple’s guide lists iPhone 11 and later as compatible with iOS 27.

Apple’s own figures: revenue, not units

Apple stopped reporting iPhone units after fiscal 2018, when it sold 217.7 million; its filings give 1,468 million from fiscal 2007 through 2018 and a unit peak of 231.2 million in fiscal 2015. Its 10-K calls its share of the global smartphone market a “minority market share” without giving a figure. iPhone net sales were $209.6 billion in fiscal 2025, 50.4% of $416.2 billion in total sales and the highest in the filings we parsed. In the first nine months of fiscal 2026 they already reached $196.5 billion, up 22.4%, with the April to June quarter at $54.3 billion, up 21.7%. Apple’s fourth-quarter filing was not on EDGAR when we retrieved the data on 2026-11-02.

FY09: $13.0 billion iPhone net sales, 20.7 million units130921FY10: $25.2 billion iPhone net sales, 40.0 million units251040FY11: $46.0 billion iPhone net sales, 72.3 million units461172FY12: $78.7 billion iPhone net sales, 125.0 million units7912125FY13: $91.3 billion iPhone net sales, 150.3 million units9113150FY14: $102.0 billion iPhone net sales, 169.2 million units10214169FY15: $155.0 billion iPhone net sales, 231.2 million units15515231FY16: $136.7 billion iPhone net sales, 211.9 million units13716212FY17: $139.3 billion iPhone net sales, 216.8 million units13917217FY18: $164.9 billion iPhone net sales, 217.7 million units16518218FY19: $142.4 billion iPhone net sales, units not reported14219n/rFY20: $137.8 billion iPhone net sales, units not reported13820n/rFY21: $192.0 billion iPhone net sales, units not reported19221n/rFY22: $205.5 billion iPhone net sales, units not reported20522n/rFY23: $200.6 billion iPhone net sales, units not reported20123n/rFY24: $201.2 billion iPhone net sales, units not reported20124n/rFY25: $209.6 billion iPhone net sales, units not reported21025n/r9M 25: $160.6 billion1619M 259M 26: $196.5 billion1979M 26

Source: Apple Inc. Forms 10-K and 10-Q (SEC EDGAR), net sales by category, billions of US dollars, each year’s most recently restated figure. Second row: units in millions, n/r = not reported. 9M = October to June. Fiscal years end in late September.

Apple does split all-product net sales by country in one place. Its fiscal 2025 10-K gives the US $151.8 billion, China (including Hong Kong and Taiwan) $64.4 billion and all other countries $200.0 billion. That is the closest Apple comes to iPhone sales by country, and it includes Macs, iPads, wearables and services.

What this means for MSPs

Size BYOD from the country and client, not a global average. A 40-phone US client at the national figures has 21 to 27 iPhones (StatCounter to federal range), with Samsung the bulk of the rest. A similar client in India would have about 2. Pull the real count from your MDM before quoting a per-device price; 53.9% in Japan and 27.7% in Germany show how far one number is from another.

Set an iOS floor by device, and read it from the MDM. A policy of iOS 26.7.2 or later, with iOS 18.7.11 allowed only for iPhone XS and XR, follows Apple’s October 26, 2026 releases. Do not enforce it from web logs or conditional-access rules that parse the user agent: Safari on iOS 26 reports iPhone OS 18_6. Microsoft’s Intune documentation lists iOS/iPadOS 18 and later as supported for personally enrolled devices, allows enrollment from 16 only for devices without user affinity, and requires 17.x or later for app protection policies, so a personal iPhone on iOS 16 or 15 sits outside app protection in that stack.

Quote the right number. Give clients the 12-month average (59.2% US, 30.5% worldwide) with the source and month, and do not build a forecast on the September and October 2026 drop until StatCounter’s 45-day revision window closes and DAP or Apple’s next filing confirms it. The browser side of the same traffic is in our report on Safari’s share of browsers.

Frequently asked questions

Which countries have the highest iPhone market share?

Among the 100 countries with the largest StatCounter samples, Denmark (67.0%), Canada (64.7%), Australia (62.1%), Macao (59.2%) and Switzerland (56.3%) led in October 2026. Over the last 12 months the order was Canada (63.8%), Denmark (62.9%) and Australia (61.6%).

Is there iPhone market share by US state?

Not from any public primary source we could find. StatCounter’s region list has 249 countries and territories and 8 continental groupings, with no US states, and the 15 reports in the federal DAP API have no state field. The narrowest public figure is national: 52.0% of US mobile page views in October 2026.

What percentage of phones are iPhones?

About 27.6% of mobile page views worldwide came from iPhones in October 2026 (30.5% on a 12-month average), according to StatCounter. That measures use on the web, not phones sold or phones owned. No public primary source counts the installed base.

What is iPhone market share in the US?

StatCounter puts it at 52.00% for October 2026 and 59.2% on a 12-month average. On US federal websites, iPhones made 68.1% of iPhone plus Android visits on October 29 to 31, 2026, and iOS 68.5% of iOS plus Android visits across the month.

iPhone vs Android: who is ahead?

Android worldwide: 72.4% to 27.6% in October 2026. iOS in the US: 52.0% to 48.0%. iOS was the majority in 11 of the 100 largest country samples in October 2026, and in 14 on a 12-month average.

How many iPhones does Apple sell?

Apple last reported units for fiscal 2018: 217.7 million iPhones. It has reported revenue only since then: $209.6 billion in fiscal 2025, 50.4% of total net sales. Unit figures for later years come from private trackers, not Apple.

Download the data. iphone-market-share-by-country-2026.csv (CSV): October 2026 and 12-month iOS, Android, Apple, Samsung and next-brand shares for 242 countries and territories; monthly iOS and Android for the world, the US, six continental groups and 13 countries since 2009; iOS version groups; monthly DAP federal-site shares; iPhone net sales and units by fiscal year. The StatCounter-derived rows are shared, as StatCounter’s license requires, under CC BY-SA 3.0; DAP and SEC rows are US government and public filing data. Credit StatCounter Global Stats (with a link) and The Uptime Report.

Methodology

Sources. StatCounter Global Stats: Mobile Operating System Market Share (headline series and the detailed series with Unknown), Device Vendor Market Share (mobile), iOS Version Market Share (mobile), downloaded as monthly CSV from its chart export on 2026-11-02. GSA Digital Analytics Program API v2: reports “os” (Aug 2023 to Oct 2026), “device” and “device-model”. Apple Inc. Forms 10-K (fiscal 2009 to 2025) and 10-Q (to the quarter ended 2026-06-27) from SEC EDGAR. Apple’s App Store support page, security releases page and iPhone compatibility guide. WebKit’s Safari 26 notes and Chromium’s User-Agent Reduction page.

Definitions. iPhone share is iOS on StatCounter’s mobile platform, which it defines as pocket-sized devices and which leaves tablets out. Country rankings cover the 100 countries with the largest StatCounter samples. The 12-month average is the mean of Nov 2025 to Oct 2026. DAP iOS share is iOS divided by iOS plus Android visits and includes iPads; the iPhone figure from “device-model” does not. Federal data covers visits to participating government sites and is not limited to visitors in the US.

Coverage. October 2026 is the latest complete month. The device-model report is limited to 10,000 rows per request and returns the newest days first, so it covers only the complete days we received (October 29 to 31, 2026), not the whole month.

Limitations. StatCounter and DAP count page views and visits, not devices: heavy users and undetected automated traffic count more, and StatCounter does not weight its data by country. Xiaomi model matching on DAP uses name patterns and is approximate. Neither source measures how many phones exist, and no public primary source gives a count by country or state. Sales figures attributed to Counterpoint are secondhand.

Not advice. This is an analysis of public usage and financial data, not a purchasing or security recommendation for any environment.

Cite as:The Uptime Report. "iPhone Market Share by Country: Denmark Leads at 67.0%, the US Reads 52.0%, India Sits at 5.1%." October 2026. https://theuptimereport.com/iphone-market-share-by-country/

References

  1. StatCounter Global Stats, Mobile Operating System Market Share Worldwide (country pages via chart CSV export). Accessed November 2026.
  2. StatCounter Global Stats, Mobile Vendor Market Share Worldwide. Accessed November 2026.
  3. StatCounter Global Stats, Mobile iOS Version Market Share Worldwide. Accessed November 2026.
  4. StatCounter Global Stats, FAQ (definitions, revisions, license). Accessed November 2026.
  5. StatCounter, sample size by country, July 2022. Accessed November 2026.
  6. GSA, Digital Analytics Program API documentation (available reports). Accessed November 2026.
  7. Apple Inc., Form 10-K for fiscal 2025, SEC EDGAR. Accessed November 2026.
  8. Apple Inc., Form 10-Q for the quarter ended June 27, 2026, SEC EDGAR. Accessed November 2026.
  9. Apple Inc., Form 10-K for fiscal 2018 (last iPhone unit figures), SEC EDGAR; earlier years via Apple’s EDGAR index. Accessed November 2026.
  10. Apple Developer, App Store support: iOS and iPadOS usage. Accessed November 2026.
  11. Apple Support, Apple security releases. Accessed November 2026.
  12. Apple Support, iPhone models compatible with iOS 27. Accessed November 2026.
  13. WebKit, WebKit Features in Safari 26.0 (Update to UA String). Accessed November 2026.
  14. The Chromium Projects, User-Agent Reduction. Accessed November 2026.
  15. Microsoft Learn, Intune supported operating systems. Accessed November 2026.
  16. MacRumors, Apple Grew U.S. iPhone Sales While Broader Smartphone Market Declined in Q1 (Counterpoint data). Accessed November 2026.
  17. Beebom, Android, iOS and HarmonyOS: How Mobile OS Share Ranks in 2026 (Counterpoint data). Accessed November 2026.

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Comments

2 responses to “iPhone Market Share by Country: Denmark Leads at 67.0%, the US Reads 52.0%, India Sits at 5.1%”

  1. Entry Level DevOps Engineer Salary: H-1B Level I Data 2026

    […] iPhone Market Share by Country 2026iPhone share in every country […]

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  2. Android Market Share by Version 2026: Patch Status

    […] StatCounter’s iOS, vendor and desktop series show breaks in the same month, as we document in iPhone market share by country and Mac market share. So we lead with Google’s figure and treat the StatCounter split as a […]

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