Uptime Report Research · Search Data

Search Engine Market Share: Google at 89.9% After Its Biggest Slide Since 2009, Which Went to Bing and Yandex

Search engine market share in September 2026: Google had 89.94% of worldwide search referrals, Bing 5.29%, Yahoo! 1.36% and Yandex 1.31%, according to StatCounter Global Stats. Google’s share fell 2.82 points over 2024 and 2025, its largest two-year fall since the data began in 2009, but the share went to Bing and Yandex. AI chatbots sent 0.40% of all referrals.

Worldwide89.9%GoogleBing 5.3%-0.4 pts vs Sep 2025
United States85.2%GoogleBing 9.9%+0.2 pts vs Sep 2025
China1.4%GoogleBaidu 46.9%-0.4 pts vs Sep 2025
Russia28.1%GoogleYandex 70.3%-1.9 pts vs Sep 2025
Japan59.1%GoogleBing 31.6%-19.8 pts vs Sep 2025
South Korea48.0%GoogleNaver 43.0%-1.6 pts vs Sep 2025
Czechia78.8%GoogleSeznam 15.0%-3.4 pts vs Sep 2025

We downloaded StatCounter’s monthly search engine data from January 2009 to September 2026 for the world and 27 markets and regions, split into all platforms, desktop, mobile and tablet, plus the latest three years for 241 countries. We then tested Google’s share in 2024 to 2026 against its own month-to-month and year-to-year history, set it beside StatCounter’s chatbot referral data, checked every figure in the top 10 search results against our download, and read the court filings in United States v. Google.

What this number measures. StatCounter counts search engine referrals: clicks from a results page to one of the websites that run its tracker. It does not count searches, and a search that ends without a click is invisible. Chatbots are tracked separately and are not part of the search engine total.

Google worldwide since 2009

Google, monthly January to September average for each year 2015 to 2023 range

2015 to 2023 range: 89.5% to 93.4%84%86%88%90%92%94%96%200920112013201520172019202120232025StatCounter starts trackingchatbot referrals, Apr 202589.34%, Oct 2024Google 89.94%Jan 2009: Google 90.25%, Bing 0.00%, Yandex 0.16%, Yahoo! 5.91%, Baidu 0.00%Feb 2009: Google 89.69%, Bing 0.00%, Yandex 0.19%, Yahoo! 5.74%, Baidu 0.00%Mar 2009: Google 89.14%, Bing 0.00%, Yandex 0.18%, Yahoo! 6.01%, Baidu 0.21%Apr 2009: Google 89.91%, Bing 0.00%, Yandex 0.20%, Yahoo! 5.47%, Baidu 0.22%May 2009: Google 89.86%, Bing 0.00%, Yandex 0.21%, Yahoo! 5.25%, Baidu 0.38%Jun 2009: Google 89.85%, Bing 3.24%, Yandex 0.20%, Yahoo! 5.14%, Baidu 0.46%Jul 2009: Google 89.28%, Bing 3.57%, Yandex 0.19%, Yahoo! 5.17%, Baidu 0.50%Aug 2009: Google 89.62%, Bing 3.55%, Yandex 0.19%, Yahoo! 4.82%, Baidu 0.58%Sep 2009: Google 90.60%, Bing 3.22%, Yandex 0.19%, Yahoo! 4.34%, Baidu 0.46%Oct 2009: Google 90.86%, Bing 3.28%, Yandex 0.24%, Yahoo! 4.08%, Baidu 0.40%Nov 2009: Google 91.43%, Bing 2.96%, Yandex 0.23%, Yahoo! 3.93%, Baidu 0.31%Dec 2009: Google 91.30%, Bing 3.23%, Yandex 0.24%, Yahoo! 3.87%, Baidu 0.34%Jan 2010: Google 90.86%, Bing 3.37%, Yandex 0.25%, Yahoo! 4.08%, Baidu 0.36%Feb 2010: Google 90.60%, Bing 3.60%, Yandex 0.24%, Yahoo! 4.14%, Baidu 0.30%Mar 2010: Google 90.67%, Bing 3.51%, Yandex 0.23%, Yahoo! 4.15%, Baidu 0.33%Apr 2010: Google 90.53%, Bing 3.51%, Yandex 0.23%, Yahoo! 4.22%, Baidu 0.42%May 2010: Google 90.60%, Bing 3.48%, Yandex 0.23%, Yahoo! 4.22%, Baidu 0.37%Jun 2010: Google 90.25%, Bing 3.67%, Yandex 0.23%, Yahoo! 4.32%, Baidu 0.40%Jul 2010: Google 90.79%, Bing 3.66%, Yandex 0.25%, Yahoo! 3.81%, Baidu 0.36%Aug 2010: Google 91.44%, Bing 3.32%, Yandex 0.27%, Yahoo! 3.58%, Baidu 0.32%Sep 2010: Google 91.59%, Bing 3.34%, Yandex 0.30%, Yahoo! 3.46%, Baidu 0.28%Oct 2010: Google 91.41%, Bing 3.38%, Yandex 0.33%, Yahoo! 3.54%, Baidu 0.27%Nov 2010: Google 91.13%, Bing 3.31%, Yandex 0.34%, Yahoo! 3.84%, Baidu 0.33%Dec 2010: Google 90.82%, Bing 3.39%, Yandex 0.35%, Yahoo! 4.02%, Baidu 0.32%Jan 2011: Google 90.40%, Bing 4.12%, Yandex 0.31%, Yahoo! 3.88%, Baidu 0.32%Feb 2011: Google 90.23%, Bing 4.22%, Yandex 0.34%, Yahoo! 3.84%, Baidu 0.30%Mar 2011: Google 90.41%, Bing 4.07%, Yandex 0.37%, Yahoo! 3.85%, Baidu 0.33%Apr 2011: Google 90.61%, Bing 3.84%, Yandex 0.34%, Yahoo! 3.72%, Baidu 0.52%May 2011: Google 91.07%, Bing 3.68%, Yandex 0.27%, Yahoo! 3.46%, Baidu 0.36%Jun 2011: Google 91.61%, Bing 3.10%, Yandex 0.27%, Yahoo! 3.44%, Baidu 0.33%Jul 2011: Google 91.40%, Bing 3.24%, Yandex 0.26%, Yahoo! 3.44%, Baidu 0.30%Aug 2011: Google 91.33%, Bing 3.16%, Yandex 0.27%, Yahoo! 3.53%, Baidu 0.30%Sep 2011: Google 91.25%, Bing 3.29%, Yandex 0.27%, Yahoo! 3.59%, Baidu 0.28%Oct 2011: Google 91.20%, Bing 3.36%, Yandex 0.27%, Yahoo! 3.59%, Baidu 0.26%Nov 2011: Google 91.55%, Bing 3.42%, Yandex 0.29%, Yahoo! 3.41%, Baidu 0.27%Dec 2011: Google 91.77%, Bing 3.34%, Yandex 0.32%, Yahoo! 3.31%, Baidu 0.26%Jan 2012: Google 91.98%, Bing 3.33%, Yandex 0.34%, Yahoo! 3.21%, Baidu 0.21%Feb 2012: Google 92.20%, Bing 3.24%, Yandex 0.35%, Yahoo! 3.20%, Baidu 0.24%Mar 2012: Google 92.41%, Bing 3.11%, Yandex 0.37%, Yahoo! 3.14%, Baidu 0.23%Apr 2012: Google 92.14%, Bing 3.26%, Yandex 0.36%, Yahoo! 3.24%, Baidu 0.24%May 2012: Google 92.46%, Bing 3.13%, Yandex 0.35%, Yahoo! 3.15%, Baidu 0.20%Jun 2012: Google 92.24%, Bing 3.02%, Yandex 0.33%, Yahoo! 2.95%, Baidu 0.21%Jul 2012: Google 91.75%, Bing 2.96%, Yandex 0.32%, Yahoo! 2.86%, Baidu 0.41%Aug 2012: Google 91.64%, Bing 2.95%, Yandex 0.35%, Yahoo! 2.88%, Baidu 0.45%Sep 2012: Google 91.63%, Bing 2.90%, Yandex 0.38%, Yahoo! 2.83%, Baidu 0.44%Oct 2012: Google 91.26%, Bing 3.12%, Yandex 0.46%, Yahoo! 2.88%, Baidu 0.50%Nov 2012: Google 91.28%, Bing 3.06%, Yandex 0.46%, Yahoo! 2.83%, Baidu 0.53%Dec 2012: Google 91.05%, Bing 2.98%, Yandex 0.48%, Yahoo! 2.89%, Baidu 0.61%Jan 2013: Google 91.00%, Bing 2.92%, Yandex 0.54%, Yahoo! 2.94%, Baidu 0.60%Feb 2013: Google 90.24%, Bing 3.28%, Yandex 0.61%, Yahoo! 3.22%, Baidu 0.73%Mar 2013: Google 90.51%, Bing 3.26%, Yandex 0.60%, Yahoo! 3.23%, Baidu 0.87%Apr 2013: Google 90.78%, Bing 3.29%, Yandex 0.59%, Yahoo! 3.13%, Baidu 0.84%May 2013: Google 90.86%, Bing 3.40%, Yandex 0.57%, Yahoo! 2.99%, Baidu 0.86%Jun 2013: Google 90.59%, Bing 3.44%, Yandex 0.59%, Yahoo! 3.00%, Baidu 0.95%Jul 2013: Google 90.54%, Bing 3.51%, Yandex 0.51%, Yahoo! 3.06%, Baidu 0.98%Aug 2013: Google 90.77%, Bing 3.41%, Yandex 0.58%, Yahoo! 2.97%, Baidu 1.00%Sep 2013: Google 90.40%, Bing 3.62%, Yandex 0.63%, Yahoo! 3.08%, Baidu 0.96%Oct 2013: Google 88.73%, Bing 3.48%, Yandex 0.59%, Yahoo! 3.33%, Baidu 0.90%Nov 2013: Google 89.04%, Bing 3.40%, Yandex 0.62%, Yahoo! 3.30%, Baidu 0.90%Dec 2013: Google 89.41%, Bing 3.39%, Yandex 0.62%, Yahoo! 3.21%, Baidu 0.87%Jan 2014: Google 90.11%, Bing 3.51%, Yandex 0.63%, Yahoo! 2.72%, Baidu 0.81%Feb 2014: Google 90.11%, Bing 3.58%, Yandex 0.61%, Yahoo! 2.72%, Baidu 0.87%Mar 2014: Google 89.27%, Bing 3.66%, Yandex 0.66%, Yahoo! 3.39%, Baidu 0.88%Apr 2014: Google 89.73%, Bing 3.56%, Yandex 0.78%, Yahoo! 3.32%, Baidu 0.60%May 2014: Google 90.02%, Bing 3.58%, Yandex 0.70%, Yahoo! 3.47%, Baidu 0.48%Jun 2014: Google 90.12%, Bing 3.65%, Yandex 0.62%, Yahoo! 3.57%, Baidu 0.45%Jul 2014: Google 89.47%, Bing 3.84%, Yandex 0.62%, Yahoo! 3.99%, Baidu 0.52%Aug 2014: Google 89.68%, Bing 3.74%, Yandex 0.65%, Yahoo! 3.92%, Baidu 0.52%Sep 2014: Google 89.77%, Bing 3.75%, Yandex 0.60%, Yahoo! 3.95%, Baidu 0.51%Oct 2014: Google 89.99%, Bing 3.60%, Yandex 0.64%, Yahoo! 3.88%, Baidu 0.49%Nov 2014: Google 90.08%, Bing 3.52%, Yandex 0.66%, Yahoo! 3.78%, Baidu 0.54%Dec 2014: Google 89.41%, Bing 3.65%, Yandex 0.61%, Yahoo! 4.22%, Baidu 0.63%Jan 2015: Google 89.62%, Bing 3.61%, Yandex 0.58%, Yahoo! 4.19%, Baidu 0.63%Feb 2015: Google 89.47%, Bing 3.62%, Yandex 0.55%, Yahoo! 4.11%, Baidu 0.82%Mar 2015: Google 89.52%, Bing 3.48%, Yandex 0.55%, Yahoo! 3.96%, Baidu 0.89%Apr 2015: Google 90.01%, Bing 3.21%, Yandex 0.67%, Yahoo! 3.73%, Baidu 0.82%May 2015: Google 90.24%, Bing 3.04%, Yandex 0.72%, Yahoo! 3.56%, Baidu 0.91%Jun 2015: Google 90.78%, Bing 2.89%, Yandex 0.71%, Yahoo! 3.32%, Baidu 1.01%Jul 2015: Google 90.94%, Bing 2.51%, Yandex 0.82%, Yahoo! 3.30%, Baidu 1.20%Aug 2015: Google 91.23%, Bing 2.56%, Yandex 0.76%, Yahoo! 2.97%, Baidu 1.37%Sep 2015: Google 91.31%, Bing 2.75%, Yandex 0.83%, Yahoo! 2.89%, Baidu 1.11%Oct 2015: Google 91.55%, Bing 2.76%, Yandex 0.82%, Yahoo! 2.84%, Baidu 0.95%Nov 2015: Google 91.50%, Bing 2.82%, Yandex 0.78%, Yahoo! 2.96%, Baidu 0.89%Dec 2015: Google 91.10%, Bing 3.05%, Yandex 0.78%, Yahoo! 2.99%, Baidu 0.97%Jan 2016: Google 91.01%, Bing 3.16%, Yandex 0.74%, Yahoo! 2.96%, Baidu 0.92%Feb 2016: Google 91.13%, Bing 3.09%, Yandex 0.72%, Yahoo! 2.97%, Baidu 1.00%Mar 2016: Google 91.71%, Bing 2.84%, Yandex 0.73%, Yahoo! 2.75%, Baidu 1.01%Apr 2016: Google 91.77%, Bing 2.89%, Yandex 0.67%, Yahoo! 2.85%, Baidu 0.93%May 2016: Google 91.76%, Bing 2.80%, Yandex 0.65%, Yahoo! 2.88%, Baidu 1.03%Jun 2016: Google 91.89%, Bing 2.73%, Yandex 0.63%, Yahoo! 2.77%, Baidu 1.11%Jul 2016: Google 91.70%, Bing 2.60%, Yandex 0.66%, Yahoo! 2.77%, Baidu 1.40%Aug 2016: Google 92.12%, Bing 2.58%, Yandex 0.68%, Yahoo! 2.61%, Baidu 1.17%Sep 2016: Google 92.54%, Bing 2.62%, Yandex 0.65%, Yahoo! 2.40%, Baidu 1.00%Oct 2016: Google 92.82%, Bing 2.67%, Yandex 0.60%, Yahoo! 2.30%, Baidu 0.87%Nov 2016: Google 92.99%, Bing 2.67%, Yandex 0.63%, Yahoo! 2.18%, Baidu 0.83%Dec 2016: Google 92.57%, Bing 2.75%, Yandex 0.82%, Yahoo! 2.09%, Baidu 1.05%Jan 2017: Google 92.78%, Bing 2.55%, Yandex 0.81%, Yahoo! 2.17%, Baidu 0.93%Feb 2017: Google 92.35%, Bing 2.91%, Yandex 0.77%, Yahoo! 2.17%, Baidu 1.01%Mar 2017: Google 92.31%, Bing 2.96%, Yandex 0.73%, Yahoo! 2.20%, Baidu 1.05%Apr 2017: Google 92.48%, Bing 2.89%, Yandex 0.71%, Yahoo! 2.01%, Baidu 1.11%May 2017: Google 92.06%, Bing 2.92%, Yandex 0.69%, Yahoo! 2.07%, Baidu 1.39%Jun 2017: Google 91.88%, Bing 2.88%, Yandex 0.76%, Yahoo! 2.18%, Baidu 1.45%Jul 2017: Google 92.01%, Bing 2.55%, Yandex 0.89%, Yahoo! 2.23%, Baidu 1.44%Aug 2017: Google 91.64%, Bing 2.52%, Yandex 0.86%, Yahoo! 2.32%, Baidu 1.53%Sep 2017: Google 91.84%, Bing 2.59%, Yandex 0.80%, Yahoo! 2.33%, Baidu 1.42%Oct 2017: Google 91.47%, Bing 2.75%, Yandex 0.83%, Yahoo! 2.25%, Baidu 1.80%Nov 2017: Google 92.06%, Bing 2.76%, Yandex 0.86%, Yahoo! 1.73%, Baidu 1.64%Dec 2017: Google 91.79%, Bing 2.75%, Yandex 0.96%, Yahoo! 1.61%, Baidu 1.66%Jan 2018: Google 91.74%, Bing 2.76%, Yandex 0.94%, Yahoo! 1.83%, Baidu 1.39%Feb 2018: Google 91.63%, Bing 2.71%, Yandex 0.96%, Yahoo! 1.94%, Baidu 1.29%Mar 2018: Google 91.24%, Bing 3.07%, Yandex 0.91%, Yahoo! 2.13%, Baidu 1.50%Apr 2018: Google 90.61%, Bing 3.24%, Yandex 0.86%, Yahoo! 2.09%, Baidu 2.04%May 2018: Google 90.14%, Bing 3.24%, Yandex 0.80%, Yahoo! 2.08%, Baidu 2.18%Jun 2018: Google 90.31%, Bing 3.20%, Yandex 0.81%, Yahoo! 2.06%, Baidu 1.98%Jul 2018: Google 90.46%, Bing 3.13%, Yandex 0.84%, Yahoo! 2.21%, Baidu 1.94%Aug 2018: Google 90.91%, Bing 3.18%, Yandex 0.81%, Yahoo! 2.46%, Baidu 1.37%Sep 2018: Google 92.31%, Bing 2.27%, Yandex 0.92%, Yahoo! 2.51%, Baidu 0.85%Oct 2018: Google 92.74%, Bing 2.17%, Yandex 0.89%, Yahoo! 2.32%, Baidu 0.81%Nov 2018: Google 92.37%, Bing 2.37%, Yandex 0.93%, Yahoo! 2.25%, Baidu 0.96%Dec 2018: Google 92.25%, Bing 2.41%, Yandex 1.11%, Yahoo! 2.07%, Baidu 1.01%Jan 2019: Google 92.86%, Bing 2.41%, Yandex 0.94%, Yahoo! 1.82%, Baidu 0.89%Feb 2019: Google 92.92%, Bing 2.38%, Yandex 0.88%, Yahoo! 1.79%, Baidu 1.03%Mar 2019: Google 92.51%, Bing 2.45%, Yandex 1.15%, Yahoo! 1.83%, Baidu 0.95%Apr 2019: Google 92.81%, Bing 2.38%, Yandex 0.83%, Yahoo! 1.89%, Baidu 1.02%May 2019: Google 91.89%, Bing 2.41%, Yandex 0.84%, Yahoo! 2.76%, Baidu 0.94%Jun 2019: Google 92.62%, Bing 2.51%, Yandex 0.87%, Yahoo! 1.78%, Baidu 1.11%Jul 2019: Google 92.18%, Bing 2.62%, Yandex 0.92%, Yahoo! 1.86%, Baidu 1.21%Aug 2019: Google 92.37%, Bing 2.63%, Yandex 0.87%, Yahoo! 1.80%, Baidu 1.10%Sep 2019: Google 92.96%, Bing 2.34%, Yandex 0.86%, Yahoo! 1.64%, Baidu 0.92%Oct 2019: Google 92.78%, Bing 2.55%, Yandex 0.85%, Yahoo! 1.61%, Baidu 0.90%Nov 2019: Google 92.95%, Bing 2.31%, Yandex 1.09%, Yahoo! 1.60%, Baidu 0.85%Dec 2019: Google 92.71%, Bing 2.32%, Yandex 1.06%, Yahoo! 1.59%, Baidu 1.06%Jan 2020: Google 92.51%, Bing 2.45%, Yandex 0.92%, Yahoo! 1.64%, Baidu 1.10%Feb 2020: Google 92.07%, Bing 2.44%, Yandex 0.94%, Yahoo! 1.62%, Baidu 1.49%Mar 2020: Google 91.98%, Bing 2.55%, Yandex 0.97%, Yahoo! 1.66%, Baidu 1.44%Apr 2020: Google 91.89%, Bing 2.79%, Yandex 0.98%, Yahoo! 1.87%, Baidu 1.10%May 2020: Google 92.06%, Bing 2.61%, Yandex 1.08%, Yahoo! 1.79%, Baidu 1.16%Jun 2020: Google 91.75%, Bing 2.75%, Yandex 1.39%, Yahoo! 1.70%, Baidu 1.02%Jul 2020: Google 92.17%, Bing 2.78%, Yandex 1.29%, Yahoo! 1.60%, Baidu 0.92%Aug 2020: Google 92.05%, Bing 2.83%, Yandex 1.18%, Yahoo! 1.65%, Baidu 0.98%Sep 2020: Google 92.27%, Bing 2.83%, Yandex 0.93%, Yahoo! 1.58%, Baidu 1.14%Oct 2020: Google 92.71%, Bing 2.73%, Yandex 0.85%, Yahoo! 1.47%, Baidu 1.08%Nov 2020: Google 92.16%, Bing 2.88%, Yandex 0.94%, Yahoo! 1.52%, Baidu 1.14%Dec 2020: Google 91.38%, Bing 2.69%, Yandex 1.46%, Yahoo! 1.46%, Baidu 1.36%Jan 2021: Google 91.86%, Bing 2.71%, Yandex 1.31%, Yahoo! 1.46%, Baidu 1.13%Feb 2021: Google 92.05%, Bing 2.69%, Yandex 1.11%, Yahoo! 1.47%, Baidu 1.33%Mar 2021: Google 92.40%, Bing 2.45%, Yandex 1.02%, Yahoo! 1.48%, Baidu 1.31%Apr 2021: Google 92.26%, Bing 2.29%, Yandex 1.02%, Yahoo! 1.52%, Baidu 1.47%May 2021: Google 92.20%, Bing 2.27%, Yandex 1.12%, Yahoo! 1.50%, Baidu 1.45%Jun 2021: Google 92.47%, Bing 2.31%, Yandex 1.15%, Yahoo! 1.53%, Baidu 1.29%Jul 2021: Google 91.84%, Bing 2.33%, Yandex 1.38%, Yahoo! 1.47%, Baidu 1.50%Aug 2021: Google 92.03%, Bing 2.48%, Yandex 1.20%, Yahoo! 1.50%, Baidu 1.40%Sep 2021: Google 92.04%, Bing 2.66%, Yandex 0.90%, Yahoo! 1.48%, Baidu 1.64%Oct 2021: Google 91.66%, Bing 2.74%, Yandex 0.96%, Yahoo! 1.50%, Baidu 1.91%Nov 2021: Google 91.42%, Bing 3.14%, Yandex 0.92%, Yahoo! 1.53%, Baidu 1.75%Dec 2021: Google 91.94%, Bing 2.86%, Yandex 1.10%, Yahoo! 1.50%, Baidu 1.37%Jan 2022: Google 91.90%, Bing 2.88%, Yandex 1.28%, Yahoo! 1.51%, Baidu 1.14%Feb 2022: Google 92.00%, Bing 2.97%, Yandex 1.06%, Yahoo! 1.51%, Baidu 1.18%Mar 2022: Google 91.56%, Bing 3.10%, Yandex 1.07%, Yahoo! 1.47%, Baidu 1.50%Apr 2022: Google 92.09%, Bing 3.02%, Yandex 0.87%, Yahoo! 1.39%, Baidu 1.27%May 2022: Google 92.48%, Bing 3.08%, Yandex 1.05%, Yahoo! 1.30%, Baidu 0.79%Jun 2022: Google 91.86%, Bing 3.20%, Yandex 1.52%, Yahoo! 1.32%, Baidu 0.77%Jul 2022: Google 91.46%, Bing 3.29%, Yandex 1.48%, Yahoo! 1.34%, Baidu 0.91%Aug 2022: Google 92.00%, Bing 3.34%, Yandex 0.96%, Yahoo! 1.34%, Baidu 0.83%Sep 2022: Google 92.42%, Bing 3.45%, Yandex 0.78%, Yahoo! 1.32%, Baidu 0.65%Oct 2022: Google 92.34%, Bing 3.59%, Yandex 0.82%, Yahoo! 1.31%, Baidu 0.58%Nov 2022: Google 92.21%, Bing 3.42%, Yandex 0.97%, Yahoo! 1.23%, Baidu 0.78%Dec 2022: Google 92.58%, Bing 3.03%, Yandex 1.00%, Yahoo! 1.24%, Baidu 0.73%Jan 2023: Google 92.90%, Bing 3.03%, Yandex 0.85%, Yahoo! 1.21%, Baidu 0.65%Feb 2023: Google 93.37%, Bing 2.81%, Yandex 0.84%, Yahoo! 1.13%, Baidu 0.45%Mar 2023: Google 93.21%, Bing 2.86%, Yandex 0.97%, Yahoo! 1.13%, Baidu 0.43%Apr 2023: Google 92.82%, Bing 2.76%, Yandex 1.43%, Yahoo! 1.11%, Baidu 0.45%May 2023: Google 93.11%, Bing 2.77%, Yandex 1.15%, Yahoo! 1.11%, Baidu 0.49%Jun 2023: Google 92.64%, Bing 2.77%, Yandex 1.17%, Yahoo! 1.09%, Baidu 0.84%Jul 2023: Google 92.07%, Bing 2.99%, Yandex 1.37%, Yahoo! 1.17%, Baidu 0.94%Aug 2023: Google 91.85%, Bing 3.03%, Yandex 1.49%, Yahoo! 1.17%, Baidu 1.06%Sep 2023: Google 91.58%, Bing 3.01%, Yandex 1.81%, Yahoo! 1.24%, Baidu 1.00%Oct 2023: Google 91.56%, Bing 3.10%, Yandex 1.84%, Yahoo! 1.20%, Baidu 1.02%Nov 2023: Google 91.54%, Bing 3.20%, Yandex 1.78%, Yahoo! 1.22%, Baidu 0.93%Dec 2023: Google 91.62%, Bing 3.37%, Yandex 1.65%, Yahoo! 1.12%, Baidu 0.96%Jan 2024: Google 91.47%, Bing 3.43%, Yandex 1.78%, Yahoo! 1.10%, Baidu 0.83%Feb 2024: Google 91.61%, Bing 3.32%, Yandex 1.83%, Yahoo! 1.08%, Baidu 0.77%Mar 2024: Google 91.38%, Bing 3.35%, Yandex 1.65%, Yahoo! 1.10%, Baidu 1.00%Apr 2024: Google 90.91%, Bing 3.64%, Yandex 1.61%, Yahoo! 1.13%, Baidu 1.15%May 2024: Google 90.80%, Bing 3.72%, Yandex 1.58%, Yahoo! 1.20%, Baidu 0.92%Jun 2024: Google 91.06%, Bing 3.72%, Yandex 1.45%, Yahoo! 1.26%, Baidu 0.87%Jul 2024: Google 91.02%, Bing 3.88%, Yandex 1.37%, Yahoo! 1.24%, Baidu 0.91%Aug 2024: Google 90.50%, Bing 3.91%, Yandex 1.95%, Yahoo! 1.32%, Baidu 0.79%Sep 2024: Google 90.00%, Bing 3.96%, Yandex 2.35%, Yahoo! 1.35%, Baidu 0.81%Oct 2024: Google 89.34%, Bing 4.16%, Yandex 2.78%, Yahoo! 1.33%, Baidu 0.82%Nov 2024: Google 89.99%, Bing 3.92%, Yandex 2.42%, Yahoo! 1.24%, Baidu 0.81%Dec 2024: Google 89.73%, Bing 3.98%, Yandex 2.55%, Yahoo! 1.29%, Baidu 0.81%Jan 2025: Google 89.78%, Bing 3.94%, Yandex 2.74%, Yahoo! 1.27%, Baidu 0.71%Feb 2025: Google 90.15%, Bing 3.95%, Yandex 2.29%, Yahoo! 1.29%, Baidu 0.66%Mar 2025: Google 89.71%, Bing 4.01%, Yandex 2.51%, Yahoo! 1.33%, Baidu 0.62%Apr 2025: Google 89.65%, Bing 3.89%, Yandex 2.53%, Yahoo! 1.33%, Baidu 0.72%May 2025: Google 89.57%, Bing 3.98%, Yandex 2.51%, Yahoo! 1.33%, Baidu 0.69%Jun 2025: Google 89.54%, Bing 3.96%, Yandex 2.43%, Yahoo! 1.37%, Baidu 0.73%Jul 2025: Google 89.54%, Bing 4.02%, Yandex 2.22%, Yahoo! 1.49%, Baidu 0.72%Aug 2025: Google 89.89%, Bing 3.92%, Yandex 2.19%, Yahoo! 1.48%, Baidu 0.76%Sep 2025: Google 90.38%, Bing 4.10%, Yandex 1.65%, Yahoo! 1.46%, Baidu 0.76%Oct 2025: Google 90.04%, Bing 4.31%, Yandex 1.86%, Yahoo! 1.45%, Baidu 0.73%Nov 2025: Google 89.99%, Bing 4.19%, Yandex 2.16%, Yahoo! 1.40%, Baidu 0.68%Dec 2025: Google 90.82%, Bing 4.03%, Yandex 1.57%, Yahoo! 1.26%, Baidu 0.67%Jan 2026: Google 89.87%, Bing 4.43%, Yandex 1.92%, Yahoo! 1.36%, Baidu 0.69%Feb 2026: Google 90.01%, Bing 4.98%, Yandex 1.34%, Yahoo! 1.39%, Baidu 0.55%Mar 2026: Google 89.85%, Bing 5.13%, Yandex 1.30%, Yahoo! 1.48%, Baidu 0.53%Apr 2026: Google 90.02%, Bing 5.14%, Yandex 1.19%, Yahoo! 1.50%, Baidu 0.46%May 2026: Google 90.46%, Bing 4.98%, Yandex 0.98%, Yahoo! 1.39%, Baidu 0.52%Jun 2026: Google 91.25%, Bing 4.68%, Yandex 0.80%, Yahoo! 1.28%, Baidu 0.43%Jul 2026: Google 91.32%, Bing 4.46%, Yandex 0.99%, Yahoo! 1.24%, Baidu 0.50%Aug 2026: Google 91.02%, Bing 4.55%, Yandex 1.01%, Yahoo! 1.24%, Baidu 0.62%Sep 2026: Google 89.94%, Bing 5.29%, Yandex 1.31%, Yahoo! 1.36%, Baidu 0.44%

Google share of worldwide search engine referrals, all platforms, Jan 2009 to Sep 2026. Hover for each month’s values for Google, Bing, Yandex, Yahoo! and Baidu. Source: StatCounter Global Stats, Search Engine Market Share, monthly. Licensed CC BY-SA 3.0.

From 2015 to 2023, Google’s worldwide share never left a band from 89.5% to 93.4%. Its highest month was February 2023 at 93.37%. In October 2024 it fell to 89.34%, its lowest since March 2014, and since January 2024 it has been below 90% in 14 of 33 months. The September 2026 reading of 89.94% compares with 90.38% a year earlier.

Year Google Bing Yandex Yahoo! Baidu DuckDuckGo All others Google, January to September Google desktop, January to September Google mobile, January to September
2026* 90.42% 4.85% 1.20% 1.36% 0.53% 0.71% 0.93% 90.42% 83.69% 95.44%
2025 89.92% 4.02% 2.22% 1.37% 0.70% 0.83% 0.93% 89.80% 80.01% 94.01%
2024 90.65% 3.75% 1.94% 1.22% 0.87% 0.61% 0.95% 90.97% 80.79% 95.00%
2023 92.36% 2.98% 1.36% 1.16% 0.77% 0.54% 0.84% 92.62% 85.02% 95.92%
2022 92.08% 3.20% 1.07% 1.36% 0.93% 0.65% 0.72% 91.97% 84.99% 95.39%
2021 92.01% 2.58% 1.10% 1.50% 1.46% 0.62% 0.73% 92.13% 86.83% 94.94%
2020 92.08% 2.69% 1.08% 1.63% 1.16% 0.49% 0.86% 92.08% 86.90% 95.32%
2019 92.63% 2.44% 0.93% 1.83% 1.00% 0.42% 0.75% 92.57% 88.60% 95.31%
2018 91.39% 2.81% 0.90% 2.16% 1.44% 0.29% 1.00% 91.04% 86.86% 94.10%
2017 92.06% 2.75% 0.81% 2.11% 1.37% 0.18% 0.73% 92.15% 87.90% 95.27%
2016 92.00% 2.78% 0.68% 2.63% 1.03% 0.11% 0.77% 91.74% 89.34% 94.83%
2015 90.61% 3.02% 0.71% 3.40% 0.96% 0.11% 1.18% 90.35% 88.61% 93.67%
2014 89.81% 3.64% 0.65% 3.58% 0.61% 0.04% 1.67% 89.81% 88.42% 94.06%
2013 90.24% 3.37% 0.59% 3.12% 0.87% 0.01% 1.80% 90.63% 90.16% 94.41%
2012 91.84% 3.09% 0.38% 3.01% 0.36% 0.00% 1.33% 92.05% 91.54% 96.96%
2011 91.07% 3.57% 0.30% 3.59% 0.32% 0.00% 1.16% 90.92% 90.58% 97.34%
2010 90.89% 3.46% 0.27% 3.95% 0.34% 0.00% 1.09% 90.81% 90.66% 98.20%
2009 90.15% 1.92% 0.20% 4.98% 0.32% 0.00% 2.43% 89.80% 89.75% 96.16%

Annual averages of monthly worldwide shares of search engine referrals. *2026 covers January to September only. Yandex combines StatCounter’s “YANDEX” and “YANDEX RU” labels. Source: StatCounter Global Stats, Search Engine Market Share, monthly. Licensed CC BY-SA 3.0.

Has Google’s share dropped as AI chat tools grew?

We compared the same months each year (January to September) so that seasonality and the incomplete current year do not distort the result, and measured each change against the year-to-year changes from 2010 to 2023.

-1.64 ptsGoogle, January to September 2024 vs 2023. Larger than any yearly fall from 2010 to 2023 (the biggest was -1.42 in 2013); 2.0 standard deviations below the average change.
-2.82 ptsOver 2024 and 2025 combined, the largest two-year fall in the series (previous record -2.24 to 2014).
+0.61 ptsJanuary to September 2026 vs 2025: a partial recovery, in a year when chatbots’ share of all referrals rose from 0.33% to 0.40% (Sep to Sep).
2010 to 2023 average change plus or minus two standard deviations (-1.64 to +2.05 points)-4-3-2-10+1+2+3+42010 vs 2009, January to September: Google +1.01 points (dev. desktop +0.90, mobile +2.04)’102011 vs 2010, January to September: Google +0.11 points (dev. desktop -0.08, mobile -0.86)’112012 vs 2011, January to September: Google +1.13 points (dev. desktop +0.95, mobile -0.38)’122013 vs 2012, January to September: Google -1.42 points (dev. desktop -1.37, mobile -2.55)’132014 vs 2013, January to September: Google -0.82 points (dev. desktop -1.74, mobile -0.35)’142015 vs 2014, January to September: Google +0.54 points (dev. desktop +0.18, mobile -0.39)’152016 vs 2015, January to September: Google +1.39 points (dev. desktop +0.73, mobile +1.16)’162017 vs 2016, January to September: Google +0.41 points (dev. desktop -1.44, mobile +0.44)’172018 vs 2017, January to September: Google -1.11 points (dev. desktop -1.04, mobile -1.17)’182019 vs 2018, January to September: Google +1.53 points (dev. desktop +1.74, mobile +1.21)’192020 vs 2019, January to September: Google -0.49 points (dev. desktop -1.70, mobile +0.01)’202021 vs 2020, January to September: Google +0.04 points (dev. desktop -0.07, mobile -0.38)’212022 vs 2021, January to September: Google -0.15 points (dev. desktop -1.85, mobile +0.45)’222023 vs 2022, January to September: Google +0.64 points (dev. desktop +0.03, mobile +0.53)’232024 vs 2023, January to September: Google -1.64 points (dev. desktop -4.23, mobile -0.92)’242025 vs 2024, January to September: Google -1.17 points (dev. desktop -0.78, mobile -0.99)’252026 vs 2025, January to September: Google +0.61 points (dev. desktop +3.68, mobile +1.44)’26Change in Google share, points, January to September average vs same months a year earlier

Year-on-year change in Google’s worldwide share of search referrals, January to September averages, all platforms. Red: falls since 2024. Shaded: the 2010 to 2023 average change plus or minus two standard deviations. Hover for the desktop and mobile changes. Source: StatCounter Global Stats, Search Engine Market Share, monthly. Licensed CC BY-SA 3.0.

Yes, the 2024 to 2025 fall is real, and bigger than noise, though only just for any single year. The -1.64 point change in 2024 was the biggest yearly fall since 2009 and 2.0 standard deviations below the average yearly change of +0.20 points from 2010 to 2023, right at the edge of the shaded band. What has no precedent is the two years together: a 2.82 point fall, against a previous record of 2.24 points. The month-to-month standard deviation also rose, from 0.38 points in 2015 to 2023 to 0.44 since 2024. On desktop the 2024 fall was 4.23 points; on mobile 0.92.

But the share went to other search engines. Between the 2023 and 2025 annual averages, Google lost 2.43 points. Bing gained 1.05, Yandex 0.86, DuckDuckGo 0.29 and Yahoo! 0.21. Measured to January to September 2026, Bing’s gain is 1.96 points and Yandex’s has disappeared (-0.03). StatCounter’s search engine figures only divide clicks among search engines, so a chatbot cannot take share in this series.

And the chatbots are still tiny. StatCounter has tracked chatbot referrals since April 2025. Over Apr 2025 to Sep 2026, Google averaged 90.18% of search referrals, against 90.09% in the same months a year earlier, while chatbots’ share of all referrals went from 0.21% in April 2025 to 0.40% in September 2026, peaking at 0.43% in April 2026. Google’s share did not fall over the period in which chatbot referrals were measured. In September 2026, search engines sent 91.01% of all referral page views, social networks 8.60% and chatbots 0.40%. In StatCounter’s head-to-head series, Google had 99.61% of Google plus ChatGPT referrals and ChatGPT 0.39%. Our ChatGPT market share report breaks the chatbot referrals down.

What the test cannot show. Share is not volume. If people search less, or click fewer results because answers appear on the results page or in a chatbot, every engine’s referrals can fall while Google’s share stays put. StatCounter does not publish referral volumes, so this data cannot measure that.

Key markets since 2009

Google Leading rival over the last 12 months (each strip 0 to 100%)

Worldwide, Sep 2026: Google 89.94%, Bing 5.29%WorldwideGoogle 89.9%Bing 5.3%United States, Sep 2026: Google 85.19%, Bing 9.91%United StatesGoogle 85.2%Bing 9.9%China, Sep 2026: Google 1.45%, Baidu 46.85%ChinaGoogle 1.4%Baidu 46.9%Russia, Sep 2026: Google 28.10%, Yandex 70.35%RussiaGoogle 28.1%Yandex 70.3%Japan, Sep 2026: Google 59.08%, Bing 31.63%JapanGoogle 59.1%Bing 31.6%South Korea, Sep 2026: Google 47.97%, Naver 43.05%South KoreaGoogle 48.0%Naver 43.0%Czechia, Sep 2026: Google 78.77%, Seznam 14.96%CzechiaGoogle 78.8%Seznam 15.0%201020132016201920222025

Share of search engine referrals, all platforms, monthly, Jan 2009 to Sep 2026. Hover a strip for the Sep 2026 values. Source: StatCounter Global Stats, Search Engine Market Share, monthly. Licensed CC BY-SA 3.0.

United States. Google’s annual average went from 79.2% in 2009 to 88.0% in 2020 and 86.1% in 2025. Bing rose from 5.0% to 8.0% over the same years and was 9.91% in September 2026, while Yahoo! fell from 10.7% to 3.0%.

China. Google went from 49.2% in 2009 to 2.0% in 2015. Baidu has led since, but its annual average fell from 78.3% in 2021 to 55.5% in 2025 as Bing rose to 23.6% and Haosou to 11.7%. In September 2026, Baidu had 46.85% and Bing 21.61%.

Russia. Google had 56.5% to Yandex’s 40.7% in 2009, and was still ahead in 2020 (55.5% to 41.9%). Yandex has led every month since August 2022 and averaged 73.2% in 2025, to Google’s 25.1%.

Japan. The biggest recent change anywhere. Bing’s share of Japanese desktop search referrals went from 15.1% in June 2025 to 52.4% in April 2026, and was 52.1% in September 2026. On mobile, Bing stayed at 0.9% and Google at 85.1%. Across all platforms, Google’s share fell from 83.2% to 59.1%. The change is confined to desktop, and StatCounter’s data cannot show its cause.

South Korea. Naver’s annual average rose from 14.7% in 2019 to 45.6% in 2025, against Google’s 45.8%. Naver led Google in 9 of the 21 months from January 2025 to September 2026.

Czechia. Seznam, the local engine, had 31.9% in 2009 and 11.6% in 2025; it was 14.96% in September 2026, with Google at 78.77%.

Desktop vs mobile

0%10%20%30%40%50%60%70%80%90%100%DesktopMobileBrazil, Jul 2026 to Sep 2026: Google 78.0% of desktop search referrals, 99.1% of mobileBrazilIndia, Jul 2026 to Sep 2026: Google 93.0% of desktop search referrals, 99.0% of mobileIndiaUnited Kingdom, Jul 2026 to Sep 2026: Google 82.4% of desktop search referrals, 97.7% of mobileUnited KingdomFrance, Jul 2026 to Sep 2026: Google 76.9% of desktop search referrals, 96.1% of mobileFranceWorldwide, Jul 2026 to Sep 2026: Google 83.4% of desktop search referrals, 95.7% of mobileWorldwideGermany, Jul 2026 to Sep 2026: Google 74.7% of desktop search referrals, 95.5% of mobileGermanyUnited States, Jul 2026 to Sep 2026: Google 79.9% of desktop search referrals, 93.7% of mobileUnited StatesCzechia, Jul 2026 to Sep 2026: Google 73.4% of desktop search referrals, 84.5% of mobileCzechiaJapan, Jul 2026 to Sep 2026: Google 49.1% of desktop search referrals, 83.3% of mobileJapanTurkey, Jul 2026 to Sep 2026: Google 80.6% of desktop search referrals, 76.9% of mobileTurkeySouth Korea, Jul 2026 to Sep 2026: Google 64.0% of desktop search referrals, 29.9% of mobileSouth KoreaRussia, Jul 2026 to Sep 2026: Google 26.0% of desktop search referrals, 28.9% of mobileRussiaChina, Jul 2026 to Sep 2026: Google 2.0% of desktop search referrals, 1.3% of mobileChina

Google share of search engine referrals on desktop and mobile, average of Jul 2026 to Sep 2026. Source: StatCounter Global Stats, Search Engine Market Share, monthly. Licensed CC BY-SA 3.0.

Google is stronger on phones than on desktops in most markets (the exceptions in the chart are Turkey, South Korea and China): 95.68% of worldwide mobile search referrals in September 2026, against 78.09% on desktop, where Bing had 14.65%. Google’s 2024 fall was much larger on desktop (4.23 points, January to September averages) than on mobile (0.92), and desktop is where the series is now noisiest.

A desktop step in September 2026. Bing’s share of worldwide desktop search referrals jumped from 8.91% in August 2026 to 14.65% in September 2026 (US desktop: 12.94% to 18.83%), and Google’s desktop share fell from 85.94% to 78.09%. Google’s mobile share was unchanged (95.55% to 95.68%). That one-month desktop move accounts for the fall in the worldwide all-platform figure, from 91.02% to 89.94%. StatCounter can revise figures for 45 days, so treat September 2026 desktop numbers with care. October 2026 was incomplete at retrieval and is excluded.

Where Google is not number one

Among markets with at least 1 million page views in StatCounter’s July 2022 sample, a rival out-ranked Google on average in Jul 2026 to Sep 2026 in Russia (Yandex 71.2% to Google 27.1%) and China (Baidu 52.4% to Google 1.6%). The table shows the 40 largest markets.

Market Google Top rival Rival share Google, desktop Google, mobile Google vs same months 2024 (pts)
United States 85.9% Bing 9.2% 79.9% 93.7% -1.9
India 97.4% Bing 1.4% 93.0% 99.0% -0.2
Turkey 78.2% Yandex 20.1% 80.6% 76.9% +22.1
United Kingdom 91.6% Bing 5.9% 82.4% 97.7% -2.6
China 1.6% Baidu 52.4% 2.0% 1.3% -0.5
Indonesia 92.9% Bing 2.9% 90.1% 95.4% -1.4
Germany 87.3% Bing 6.5% 74.7% 95.5% -1.7
Canada 85.6% Bing 9.7% 77.2% 95.8% -5.1
Poland 89.5% Bing 7.2% 83.7% 96.0% -5.1
France 88.6% Bing 5.3% 76.9% 96.1% +0.4
Brazil 87.7% Bing 10.0% 78.0% 99.1% -6.3
Mexico 88.1% Bing 9.4% 78.1% 98.1% -1.2
Spain 94.1% Bing 3.2% 85.9% 98.7% -1.5
Australia 87.9% Bing 9.1% 78.9% 97.5% -5.8
Vietnam 94.5% CocCoc 4.6% 88.3% 96.1% -2.1
Malaysia 92.2% Bing 4.9% 86.8% 97.5% -3.3
South Africa 91.9% Bing 7.2% 85.1% 95.2% -1.4
Thailand 99.5% Bing 0.5% 98.3% 99.9% +2.1
Singapore 92.4% Bing 3.9% 87.8% 95.9% -0.9
Pakistan 96.4% Bing 2.5% 93.7% 99.1% -0.7
Italy 88.4% Bing 5.3% 77.9% 97.2% -4.7
Netherlands 89.1% Bing 4.2% 80.4% 94.5% -2.4
Hong Kong 90.2% Bing 3.6% 84.6% 93.6% +0.4
Japan 60.5% Bing 30.7% 49.1% 83.3% -18.9
Philippines 90.5% Bing 6.3% 84.0% 97.8% -0.6
Argentina 93.8% Bing 4.6% 85.4% 99.4% -1.1
Russia 27.1% Yandex 71.2% 26.0% 28.9% -2.3
Nepal 96.0% Bing 3.0% 91.8% 99.2% +0.2
Greece 95.7% Bing 2.8% 92.0% 98.3% -1.2
Romania 97.0% Bing 2.0% 92.9% 98.9% +0.7
Belgium 88.6% Bing 7.9% 79.7% 97.1% -2.3
Egypt 95.7% Bing 3.0% 91.6% 97.9% -1.4
Bulgaria 96.1% Bing 2.9% 93.2% 97.8% +0.2
Sweden 86.4% Bing 7.5% 75.5% 94.9% -5.9
Bangladesh 97.9% Bing 1.4% 95.2% 99.1% +0.6
Hungary 95.1% Bing 3.5% 90.9% 98.7% -2.5
Nigeria 98.5% Bing 1.2% 95.2% 99.6% -0.4
Norway 89.9% Bing 5.5% 76.7% 95.9% -4.0
Colombia 93.4% Bing 4.6% 86.6% 98.8% +0.2

Average share of search engine referrals, Jul 2026 to Sep 2026, all platforms unless stated. The 40 largest markets by StatCounter’s July 2022 page-view sample. Desktop and mobile columns cover the 45 largest markets, where we downloaded device splits. Source: StatCounter Global Stats, Search Engine Market Share, monthly. Licensed CC BY-SA 3.0.

Why the headlines say 89%, 90% and 91%

The usage figures in the top results all trace back to StatCounter. 5 of the 5 exact figures we could check match our download to within 0.1 points for the month they describe. The rounded figures of about 90% are consistent, except that Wikipedia’s January 2022 Bing and Yandex numbers do not match the current series, and Statista’s headline comes from a month that was not over. The differences come from the month and platform quoted, not the method.

Headline Where, when Figure Series and month it matches That value in our download Note
Google 89.94%, Bing 5.29%, Yandex 1.31% StatCounter (Google snippet), Oct 2026 89.94% Google, all platforms, World, Sep 2026 89.94% Same series as this report. Matches.
Google 90.99%, Bing 4.82% (as of October 2026) Statista, Oct 16, 2026 90.99% Google, all platforms, World, Oct 2026 (partial) 91.08% StatCounter data for a month that was half over. Our later download of the same partial month shows 91.08%. Use Sep 2026 (89.94%) instead.
Bing holds 12.21% on desktop worldwide Statista (same page), Oct 16, 2026 12.21% Bing, desktop, World, Mar 2025 12.21% Exactly StatCounter's desktop Bing figure for March 2025, 18 months old. Sep 2026: 14.65%.
Google 90%, Bing 4%, Yandex 2%, Yahoo! 1% (as of January 2022) Wikipedia, Search engine, read Oct 2026 90% Google, all platforms, World, Jan 2022 91.90% Four years old. Our download for January 2022 has Bing at 2.88% and Yandex at 1.28%, so the rounded Bing and Yandex figures do not match the current series.
Google drops below 90% for first time (89.34% Oct 2024) Search Engine Land, Jan 13, 2025 89.34% Google, all platforms, World, Oct 2024 89.34% Matches. Nov 2024 89.99% and Dec 2024 89.73% also match. 'First time' is true only back to March 2015: the series was below 90% in 20 months between 2009 and then. We read this headline from its search result (the page refused our download).
Search engine market share (no figures on the page) NetMarketShare, read Oct 2026 n/a n/a 89.94% The page defines the metric but showed no numbers when we loaded it, so there is nothing to check.
US, August 2026: Google 86.1%, Bing 8.92% searchengines.net, Oct 27, 2026 86.10% Google, all platforms, US, Aug 2026 86.01% Matches (Bing 8.99% in our download).
Google around 90% as of April 2026 (90.02%) Larus Foundation, 2026 90.02% Google, all platforms, World, Apr 2026 90.02% Matches.
Search engine market USD 280.48B in 2026 Mordor Intelligence, Jan 14, 2026 n/a n/a n/a Revenue forecast, not usage share. Not comparable.
Google controls around 90% of the global search market Knowledge at Wharton, Mar 17, 2025 90% Google, all platforms, World, Feb 2025 90.15% Rounded; consistent. We read it from its search result (the page refused our download).

Headline figures as published, read in October 2026. Source: StatCounter Global Stats, Search Engine Market Share, monthly. Licensed CC BY-SA 3.0.

How StatCounter compares with the court’s query data

The court in United States v. Google measured something StatCounter cannot: searches. Its August 5, 2024 findings of fact put Google’s share of US general search queries at 89.2% in 2020, 94.9% on mobile and 84% on desktop, with Bing at 5.5%, Yahoo at 2.2% and DuckDuckGo at 2.1%. StatCounter’s US referral shares for 2020 were close: Google 87.98% (94.92% mobile, 80.30% desktop), Bing 6.64%, Yahoo! 3.39% and DuckDuckGo 1.62%.

The Google antitrust remedies, from the court record

Judge Amit Mehta found in August 2024 that Google had unlawfully maintained monopolies in general search and search text advertising. The remedies came in two steps: a remedies opinion on September 2, 2025, and a final judgment entered on December 5, 2025 with an accompanying memorandum opinion. From the judgment and opinion:

  • Exclusive deals. Google may not condition licences or payments on device makers or carriers not distributing rival search engines, browsers or generative AI products, and any agreement tied to distributing Google Search, Chrome, Google Assistant or a Google generative AI product must end within one year.
  • Defaults. Default-placement deals with browser developers and Apple must expire after one year and must allow promotion of rival search engines and AI products.
  • Data sharing and syndication. Google must give “Qualified Competitors” parts of its search index and some user-interaction data at marginal cost, and offer them five-year licences to syndicate its search results and search text ads.
  • Rejected. The court rejected “the divestiture of Chrome, mandated choice screens, and a complete payment ban”, among other proposals.
  • Timing. The judgment took effect 60 days after entry and runs for six years. A five-member Technical Committee was fully onboarded on June 15, 2026. In their September 17, 2026 status report, the plaintiffs said they were still “working on establishing the procedures for certifying Qualified Competitors”.

So through September 2026, the data-sharing and syndication remedies had not reached any rival, and they cannot explain any share change in this data. If the one-year limit on default deals changes which search engine browsers and phones send people to, the desktop and mobile series above are where it would show first.

What this means for MSPs

Google is still about nine in ten search clicks. For client SEO and paid search, Google’s 89.9% of worldwide referrals (85.2% in the US) still decides most organic traffic. Bing’s 9.9% of US referrals, and 18.8% of US desktop referrals, is large enough to justify Bing Webmaster Tools and a Microsoft Ads test for B2B clients whose buyers work on Windows desktops.

Check client analytics before buying the AI-search story. Chatbots sent 0.40% of referral page views in September 2026. Google’s share fell in 2024 and 2025 but recovered in 2026, and the share it lost went to other search engines. The open question is volume, not share: compare each client’s organic sessions year on year rather than relying on market share charts.

Mind the regional exceptions. Clients selling into Russia, South Korea, China, Japan or Czechia face Yandex, Naver, Baidu, a desktop market where Bing is now near half, and Seznam. Local search registration and ad accounts matter there in a way they do not in the US.

Quote shares with their month and platform. As with desktop operating systems in our Linux market share and Windows 11 market share reports, a single StatCounter month can move a point or more. Say “89.94% of worldwide search referrals, StatCounter, September 2026”, not “Google has 90% of search”.

Frequently asked questions

Which search engine has the most market share?

Google. In September 2026 it had 89.94% of worldwide search engine referrals tracked by StatCounter Global Stats, followed by Bing at 5.29%. Google led in every large market except Russia and China.

What are the top 5 search engines?

Worldwide in September 2026, by share of search referrals: Google 89.94%, Bing 5.29%, Yahoo! 1.36%, Yandex 1.31% and DuckDuckGo 0.74%. Baidu was sixth at 0.44%.

Has Google’s search market share dropped because of AI?

Google’s share fell in 2024 and 2025, by 1.64 and 1.17 points (January to September averages), the largest two-year fall since 2009. But the lost share went to other search engines, mainly Bing and Yandex, and Google recovered 0.61 points in 2026. AI chatbots are not in StatCounter’s search engine figures and sent 0.40% of all referrals in September 2026.

What is Bing’s market share?

5.29% of worldwide search referrals in September 2026, 9.91% in the US and 14.65% of worldwide desktop search referrals. In Japan, Bing reached 52.4% of desktop search referrals in April 2026.

What is Google’s market share on mobile vs desktop?

In September 2026, Google had 95.68% of worldwide mobile search referrals and 78.09% of desktop ones. In the US: 94.14% on mobile and 74.70% on desktop.

What did the court order in the Google search antitrust case?

In United States v. Google, the final judgment entered on December 5, 2025 bars Google from exclusive distribution deals, limits default-placement agreements to one year, and requires it to share search index and user data and to syndicate search results to qualified competitors. The court rejected a Chrome divestiture. As of September 17, 2026, the plaintiffs were still setting up the procedure for certifying competitors to receive the data.

Download the data. search-engine-share-2009-2026.csv (CSV): monthly search engine referral shares since January 2009 for the world and 27 markets and regions by platform, the latest three years for 241 countries, and StatCounter’s search vs social vs chatbot and Google vs ChatGPT series. Derived from StatCounter Global Stats and shared, as StatCounter’s license requires, under CC BY-SA 3.0. Credit StatCounter Global Stats (with a link) and The Uptime Report.

Methodology

Sources. StatCounter Global Stats: “Search Engine Market Share” (all platforms, desktop, mobile, tablet), “Search vs Social vs AI Chatbot” and “Google vs ChatGPT”, monthly, downloaded as CSV from StatCounter’s chart export on 2026-10-29. United States v. Google LLC, No. 1:20-cv-03010-APM (D.D.C.): memorandum opinion of August 5, 2024 (ECF 1033), final judgment and memorandum opinion of December 5, 2025 (ECF 1462 and 1461), and plaintiffs’ second status report of September 17, 2026 (ECF 1552). The headline pages in the reconciliation table, read in October 2026.

Definitions. Share is each engine’s share of search engine referrals to sites running StatCounter’s tracker. Yandex combines StatCounter’s “YANDEX” and “YANDEX RU” labels. The noise test compares January to September averages year on year; the reference distribution is the 14 yearly changes from 2010 to 2023 (mean +0.20, standard deviation 0.92 points). The two-year change compares January to September 2025 with January to September 2023. Country rankings use the average of Jul 2026 to Sep 2026.

Coverage. January 2009 to September 2026; October 2026 was partial at retrieval and is excluded. Country sample sizes come from StatCounter’s July 2022 list, the latest it publishes.

Limitations. Referrals are not searches: engines whose users click fewer results score lower. StatCounter’s sample is the sites that run its tracker, without weighting. It says it removes bot activity and may revise figures for 45 days. Step changes in single countries (Japan’s desktop Bing, China’s Bing) may reflect how traffic is routed or labelled, which we cannot see.

Not advice. This is an analysis of public usage data and court records, not legal or marketing advice.

Cite as:The Uptime Report. "Search Engine Market Share: Google at 89.9% After Its Biggest Slide Since 2009, Which Went to Bing and Yandex." October 2026. https://theuptimereport.com/search-engine-market-share/

References

  1. StatCounter Global Stats, Search Engine Market Share Worldwide (and country and device views via the chart CSV export). Accessed October 2026.
  2. StatCounter Global Stats, Search vs Social vs AI Chatbot Market Share and Google vs ChatGPT Market Share. Accessed October 2026.
  3. StatCounter Global Stats, FAQ (search engine referrals, bots, revisions, license). Accessed October 2026.
  4. StatCounter, sample size by country, July 2022. Accessed October 2026.
  5. United States v. Google LLC, Memorandum Opinion, ECF 1033 (D.D.C. Aug. 5, 2024). Accessed October 2026.
  6. United States v. Google LLC, Memorandum Opinion on the final judgment, ECF 1461 (D.D.C. Dec. 5, 2025). Accessed October 2026.
  7. United States v. Google LLC, Final Judgment, ECF 1462 (D.D.C. Dec. 5, 2025). Accessed October 2026.
  8. Plaintiffs’ Second Status Report on the Enforcement of and Google’s Compliance with the Final Judgment, ECF 1552 (Sept. 17, 2026), via the DOJ Antitrust Division case page. Accessed October 2026.
  9. Headline sources in the reconciliation table: Statista, Wikipedia, Search Engine Land, NetMarketShare, searchengines.net, Larus Foundation, Mordor Intelligence, Knowledge at Wharton. Accessed October 2026.

Research library

More original data reports from The Uptime Report. Every report includes its methodology and a free CSV download. Browse all research

Threats and breaches

Infrastructure and uptime

Regulation and disclosure

Workforce and pay

MSP market and spending

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *